Product Marketing Lead

What You'll Be Doing\nWe’re looking for our first Product Marketing Lead to build the engine that helps developers discover Xata. This isn’t a traditional product marketing role focused on sales collateral or release notes. You’ll own how we launch, position, and distribute our product so that every feature reaches the developers who need it.\nYou’ll work closely with our founders, engineering team, designer, and GTM Engineer to turn weekly product releases into stories that developers want to read, share, and build with.\nYou'll own what we build and why, working shoulder to shoulder with engineering and the founder to define the agentic Postgres category.\nIn this role, you will\nOwn Xata’s product positioning and messaging and build the launch strategies for every product release.\nCreate campaigns that turn one launch into weeks of content across multiple channels.\nGrow awareness through developer-focused content, SEO, AI search, social media, newsletters, videos, and communities.\nWork with customers to tell compelling technical stories.\nDevelop messaging for AI platforms, engineering teams, and modern developer workflows.\nPartner with engineering to explain technical concepts in ways developers immediately understand.\nWork with our GTM Engineer to build landing pages, interactive demos, automations, and launch assets.\nOwn the numbers. Run and measure the experiments that drive awareness, signups, and adoption, and be accountable for what moves them.\nHelp define how developers think about production cloning and AI-native Postgres.\nAbout You\nYou have a real technical foundation. You understand Postgres, cloud infrastructure, and modern dev tooling well enough to write about them credibly, and you can go deep with engineers rather than staying at the surface.\nYou own a personal, measurable track record of growing a developer product. You can point to specific channels and experiments you owned, what you did, and the numbers that moved. Not what the team or the company achieved, but what you drove.\nExperience with databases and AI developer tools like Cursor, Claude Code, GitHub Copilot, or similar.\nYou think about distribution as much as creation. You're always experimenting, measuring, and improving, and you can talk through your own frameworks for doing it.\nYou can turn complex technical features into stories developers actually want to read and share.\nYou're fluent with AI developer tools and use them fluently in your own workflow, not just for content generation.\nYou're comfortable working directly with founders and moving at their pace.\nNice to Have\nExperience with SEO and AI search optimization.\nExperience growing developer communities.\nWorking at Xata\nWe're stable. We've raised $35M and have years of runway.\nWe're remote-first and have more than a decade of experience building distributed teams.\nWe work asynchronously and keep meetings to a minimum.\nYou'll have significant autonomy, ownership, and the opportunity to shape both the product and the company.\nWe're open source at our core and deeply care about our developer community.\nSmall team, large impact.\nOpportunity to shape the future of Postgres infrastructure in the agent era.\nXata is female-founded and has an all-female board of directors.\nWhat We Offer\nMeaningful equity in a company defining a new category.\nCompetitive salary and a compensation package that reflects the role.\nA real seat at the table. You'll shape company strategy and direction, not just the product roadmap.\n30 vacation days, plus local public holidays, and a culture that expects you to use them.\nComprehensive health insurance.\nRemote-first, async-first. Work where you do your best work. We keep meetings to a minimum.\nBudget for a co-working space of your choice.\nLearning budget for conferences, courses, and books.\nTwo company off-sites per year, with partners and children welcome.