Brand Manager

The Brand &Creative team plays a pivotal role responsible for evolving Palo Alto Networks’ brand into a globally recognized, digital-first symbol of Trust, Innovation, and AI-powered security. Reporting into the Brand Director, this Brand manager will drive the flawless execution of the global brand and creative strategy, shaping perception, building durable brand equity, and amplifying the company’s platform vision across all audiences and touchpoints. In this role, you will be responsible for the seamless execution of our global brand strategy, creative / campaign development, brand governance, ensuring a cohesive and compelling expression of Palo Alto Networks’ value as it continues its transformation from product-centric leader to unified, platform-driven innovator. GENERAL RESPONSIBILITIES: Leads the execution of global, innovative, and high impact campaigns and programs; equal parts big brand storyteller and tactical thinker; strong cross-functional collaborator; executes brand strategy to drive business results; ensures voice of the customer is heard; ensures brand messages capture PANW voice; influences others through campaign dev; contributes to team culture. SPECIFIC RESPONSIBILITIES: Brand & Creative Strategy: drives execution of global brand strategy; drives integrated campaign / creative development; executes full year modern marketing plan. Creative Excellence at Scale: partners with internal Creative team; leads execution of creative strategy and production for integrated campaigns; partners with Product Marketing, Media, Events &Comms to develop marketing briefs. Brand Governance & Integrity: ensures brand standards and tone of voice are executed. Thought Leadership & Executive Presence: leads executive thought leadership platform. Measurement & Impact: owns brand health metrics and uses data to refine work; conducts post-mortems."