
Digital Account Manager
Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media and performance content to both existing and prospective clients by contributing to RFPs, client pitches, strategic proposals, and Quarterly Business Reviews. Perform research to define strategy (audits, competitor analyses, keyword research, content opportunity analyses) and present findings and recommendations to senior team members and clients. Oversee multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners when needed. Perform QA of deliverables to ensure adherence to strategy and guarantee optimal content/campaign performance. Responsible for performance monitoring and reporting of all assigned accounts – setting up dashboards and delivering monthly reports with insights. Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clients. Complete all other tasks as assigned by the manager/supervisor.
Job Details
Responsibilities
- Sell SEO, SEM, social media and performance content to clients and contribute to RFPs, pitches, strategic proposals and quarterly reviews
- Conduct audits, keyword research and content opportunity analyses; present findings to senior team and clients
- Oversee multiregional strategies with global production teams; liaise with client HQ and local stakeholders
- Quality assurance of deliverables to ensure adherence to strategy and optimal performance
- Monitor and report on performance for all accounts; set up dashboards and monthly insights reports
- Maintain knowledge of digital marketing trends and share with colleagues and clients
- Perform other tasks as assigned by manager/supervisor
Requirements
- Bachelor’s degree in marketing, communications, journalism or related discipline
- 3+ years digital marketing in an agency setting (SEO, SEM and/or social media)
- Proficiency in Excel and PowerPoint; experience with SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (GA or Omniture)
- Experience planning, launching and managing campaigns in SEO/SEM/social; international experience a plus
- Proven track record of retaining and growing client revenue; strong communication; data-driven; detail-oriented
- Experience auditing websites or social profiles for multiregional strategy
Skills & Technologies
Education Level
Bachelor
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