Brand Manager

Lumene Group’s vision is to be the number one beauty company from the Nordics, recognized for our leading work in circular beauty among a wide international consumer group. Lumene Group is the home of four Nordic beauty brands: LUMENE, CUTRIN, IDA WARG Beauty and PROMISE. Join us in shaping the future of beauty. We're looking for a Global Brand Manager to join the CUTRIN marketing team and lead the development and marketing of our consumer product portfolio, spanning hair care and hair styling. The iconic Cutrin brand is being updated and this role is key in helping shape what comes next! This role is a maternity leave cover fixed term position until end of 2027, located at Lumene Group HQ in Espoo, Finland. As a Global Brand Manager, you will be the key owner of CUTRIN's consumer product portfolio. You will drive new product development, lead 360 campaign production of compelling marketing assets, and manage the portfolio through its full lifecycle. This role requires a strong commercial mindset, a sharp eye for consumer trends, and the ability to lead cross-functional projects from idea to shelf. Key responsibilities include leading new product development from consumer insight to launch, building business cases for new launches, defining portfolio strategy, translating brand strategy into campaign concepts, owning 360 campaign materials from brief to delivery, monitoring market trends, competitor activity, and portfolio performance, and collaborating with R&D, marketing, creative and commercial teams. The candidate should hold a degree in business, marketing or related field; have experience in brand management or similar role; NPD experience is a plus; a proven track record of creating successful concepts, campaigns or launches; passionate about hair care / beauty; a combination of strong commercial mindset and creativity; proactive with a strong sense of ownership; highly visual with a keen eye for detail; a confident communicator and enjoy presenting your work; fluent in English (Finnish or Swedish is a plus). What we offer: a creative, hands-on role; opportunity to shape a growing beauty portfolio; room to grow; collaborative culture; hybrid work model; benefits including Auntie and Epassi; employee product discounts. How to apply by 2 September. Contact Sara Ahonen, Global Marketing Director, CUTRIN, by phone or email. We value diversity and inclusion.