Freelance Social Media Content Creator

Inpenza is a growing social media marketing agency specialising in consumer brands. We provide long-term, continuous social media marketing for clients, building results over months and years. In this role, you are responsible for social media content production for assigned accounts, working with an account strategist and the rest of the team. At Inpenza, the strategist and content creator have separate roles. The strategist handles strategic planning, content ideas, the content calendar, copy, and video scripts. Your job as content creator is to bring those plans to life as high-quality, engaging content that reflects the brand. Although you work from the strategist’s plans, we also expect you to contribute your own creative perspective, actively develop ideas, and make independent decisions at different stages of content production. The role includes, for example: • Planning and running shoot days: preparing, scheduling, and carrying out shoots at client or Inpenza premises based on content plans. You ensure that the planned material is captured efficiently and to a high standard. • Filming and editing short videos: especially producing TikTok and Instagram Reels content from the content plan through to publication-ready material. • Visual content production: photographing and editing images and creating branded social posts in Canva. • Appearing on camera: when needed, appearing in clients’ short videos by speaking, presenting products, or taking part in different content concepts. • Publishing content and maintaining channels: scheduling and publishing finished content on Instagram, Facebook, and TikTok, as well as agreed community-management tasks such as handling comments and direct messages. • Working with the account strategist: reviewing content plans, developing ideas together, and improving execution. • Working with clients: communicating smoothly and attending client meetings when needed. Our clients work in a range of fields, including restaurants, beauty, wellbeing, fitness, and retail. Who is this suited to? This collaboration is for you if: • You already have experience creating social media content for brands. You have filmed, edited, and produced content for companies or other commercial organisations. • You can produce high-quality short-form video. You know how to film engaging material, build an effective video, and edit content smoothly for Instagram and TikTok. • You have a strong visual eye. You can photograph and edit images and create polished posts in Canva that fit a brand’s visual identity. • You are proactive and independent. You can plan your work, manage schedules, and take productions from start to finish without constant guidance. • You understand how different social media channels work. You know what works on Instagram, Facebook, and TikTok and can apply that knowledge to different brands. • You are creative and solution-oriented. You can bring your own perspective to plans, develop ways of executing them, and solve challenges that arise during shoots. • You are comfortable on camera when needed and can bring a natural, engaging presence to videos. • You enjoy working with people, communicate naturally with clients and the team, can direct people being filmed, and are confident in different shooting environments. • You already work as an entrepreneur or freelancer, or are open to doing so, and want to build a long-term collaboration. • You can work and attend shoot days flexibly across the Helsinki metropolitan area. • You are available on weekdays and can commit to ongoing content production for client accounts. • You have a phone and computer suitable for content production and editing. You can independently create high-quality photo and video material and edit and finish it. • You have the opportunity to increase your workload and the number of accounts as the collaboration develops. Who is this not suited to? We want to be open about the skills this role requires. It may not suit you if content production is still a hobby or something you are learning; your experience is mainly running your own social channel rather than creating commercial content; you are interested only in filming, not editing, visual production, or maintaining social channels; you need continuous direction or detailed instructions for every step; or you are looking only for occasional individual shoots rather than long-term client collaboration. What we offer We offer a long-term freelance collaboration where you can work with several consumer brands as part of Inpenza’s creative and energetic team. We offer: • The opportunity to grow your client base and billing over time. • Work with interesting and varied consumer brands. • A clear account team and structure around you, so you can focus on content production while a dedicated expert handles strategic planning. • The opportunity to use and develop your creativity across different brands and content concepts. • Long-term collaboration without continually having to find new clients. • Optional shared workdays and the opportunity to be part of Inpenza’s community and activities. Work is billed hourly through your own company or a light-entrepreneur service. Agreed client meetings and reporting are also billable work. Please state your desired hourly rate in your application. The number of hours is not fixed in advance. The collaboration starts with one or a few clients, initially around 10–25 hours per month, and grows over time according to the accounts and your capacity. As collaboration develops, content creators typically work 40–100 hours per month. The aim is to build a long-term collaboration in which you independently handle content production for your accounts as part of an account team. Apply! If this sounds like you and you would like to create engaging social media content for a range of consumer brands, we’d like to hear from you. Complete the application form by 30 October using the link. Use the form to tell us about your experience and skills and share your portfolio and work samples. We particularly want to see short videos you have filmed and edited, examples of your other visual content, and an example of a video in which you speak to camera. We review applications during the application period and move forward with suitable candidates to discussions. The start of the collaboration will be agreed separately.