Director of Industry Marketing
Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("All roles in Austin, United States"), this listing's salary midpoint is about 93% lower. The offer sits below the benchmark range (€7,440–€12,761). The listed pay band (€668–€834) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 4 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| All roles in Austin, United States | €7,440/per month | €9,012/per month | €12,761/per month |
Director of Industry Marketing To own positioning and go-to-market strategy for Life Sciences. You will define how the world understands ServiceNow's role in transforming Life Sciences, writing the narrative that maps AI-driven change across the industry value chain to the specific solutions ServiceNow delivers. Lead marketing strategy within the cross-functional Industry POD, publish the industry message house, own the Marketing BOM, and drive participation in first-party and key third-party industry events. Translate AI innovations into outcome-based narratives and drive field adoption through enablement programs. Up to 20% travel. Equal Opportunity Employer.
Job Details
Responsibilities
- Own and publish the industry message house for the platform in Life Sciences
- Lead marketing strategy for Life Sciences within the Industry POD
- Own the Marketing BOM for prioritized industry solutions
- Direct ServiceNow's presence at first-party events and manage content strategy for industry events
- Partner with Demand Gen and Field Marketing to drive measurable pipeline
- Translate AI innovation into outcome-based narratives
- Drive field adoption through enablement programs
- Use AI tools as a primary workflow across research and drafting
Requirements
- 12+ years of B2B marketing experience
- 5+ years of product marketing experience at a life sciences company or leading industry marketing for pharma/medtech at an enterprise software company
- Deep command of industry buyer personas, C-suite priorities, AI buying cycles, and business outcomes
- Proven track record building message houses and solution narratives
- Ability to leverage AI tools for research, drafting, and competitive intelligence
- Strong executive presence and written communication
- Outcome-oriented with tracking of awareness, pipeline, and BOM coverage
- Experience driving results through first-party and third-party industry event programs
- Willingness to travel up to 20%
Skills & Technologies
| Location | Active listings |
|---|---|
| Remote - Global | 4 |
| Washington, United States | 1 |
| West Palm Beach, FL, United States | 1 |
| Helsinki, Finland | 1 |
| Nashua, United States | 1 |
| Waltham, United States | 1 |
| Role type | Active listings |
|---|---|
| Global Partner Manager | 2 |
| Platform Architect | 1 |
| Senior Advisory Solution Consultant | 1 |
| Director, Product Innovation | 1 |
| Role level | Active listings |
|---|---|
| Senior | 4 |
| Executive | 1 |
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