Marketing Specialist

Medix Biochemica is a global leading company powering the in vitro diagnostics (IVD) industry with mission-critical raw materials. With Finnish roots and operations across Europe, the U.S., and Asia, our teams work at the intersection of science, manufacturing, service and reliability, helping our customers deliver trusted diagnostic results to billions of patients worldwide. Role Overview At Medix Biochemica, marketing is evolving from a support function into a commercial growth engine, becoming responsible for generating pipeline, not just running campaigns. We are looking for a hands-on, AI-savvy Marketing Specialist with strong HubSpot and marketing automation expertise to build and run the execution backbone of our global demand generation model. This is a unique opportunity to design and scale a modern, data-driven, AI-enabled marketing engine that directly contributes to revenue growth. You will actively use AI to scale and optimize marketing execution: AI-assisted content creation; AI-driven marketing automation, HubSpot workflows, and lead nurturing; AEO / GEO (Answer Engine Optimization) to make Medix visible in AI tools; Structured content and SEO for both human users and AI-driven discovery. Your Team & Ways of Working You will be part of a renewed, high-impact marketing team being built to operate as a true commercial growth engine. Your marketing team will closely collaborate with Commercial organization and Product Management, ensuring strong alignment between product strategy, content, and demand generation; Partner closely with Product Managers to translate portfolio priorities into targeted campaigns; Align messaging, content, and campaigns with product value propositions and market needs; Support product launches and lifecycle marketing through structured, data-driven execution. This collaboration ensures that marketing execution is tightly linked to business priorities, customer needs, and revenue outcomes. Key Responsibilities You will be the execution engine behind our global marketing strategy: Own Marketing Automation & HubSpot Operations; Own and optimize HubSpot workflows, lead scoring, segmentation, and lifecycle automation; Enable a seamless marketing-to-sales handoff through HubSpot CRM and automation; Execute Demand Generation Campaigns; Support webinars, events, and multi-channel campaigns; Drive lead generation, nurturing, and conversion through automated HubSpot programs; Deliver High-Performing Digital Experiences; Manage and continuously improve website pages and landing pages; Optimize conversion and engagement across digital channels (social media, website, email); Build Data Visibility and Reporting; Maintain KPI dashboards (lead → sample → pipeline); Support marketing and commercial decision-making with data-driven insights; Produce and Manage Content Assets; Create and adapt visual and technical content; Support product marketing and sales enablement; Required Skills & Background; 2–5+ years of experience in marketing, marketing automation, or digital marketing; Bachelor’s or Master’s degree in Marketing or a related field; Hands-on experience with HubSpot, including workflows, lead scoring, segmentation, reporting, campaign automation, and CRM integration; Self-driven, proactive, and accountable; Strong growth and execution mindset; you enjoy building, optimizing, and scaling marketing automation systems; Experience or strong interest in SEO and AI-driven discoverability is a strong advantage (AEO/GEO, optimizing visibility in search and AI platforms such as ChatGPT and Copilot); Analytical thinking and interest in data, KPIs, funnel performance, and conversion optimization; Curiosity about AI and how it is transforming marketing; Excellent communication skills; fluent English required; While not required, the following would be considered a plus: Hands-on capability in visual/graphic design and content production, such as presentations, digital assets, and campaign visuals (Photoshop, InDesign, and Acrobat preferred); Experience working in international company or IVD/life science/healthcare/pharma industry; Why Join Us? Diagnostics are at the core of modern healthcare. By ensuring quality and reliability at the component level, we help enable earlier detection, better treatment decisions, and better outcomes for patients globally. We Offer a dynamic, global team with growth and impact opportunities.