Digital M&A Strategy Manager

The Role ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing -- where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader. ServiceNow launches new products constantly and acquires strategic companies regularly. This role owns two pillars: establishing how product launches reach buyers across our digital ecosystem, and building the playbook for integrating acquired companies' digital presence. You write the strategy and requirements that guide how Product Marketing, UX, Engineering and M\u0026A teams execute. You sit between product, marketing, and technology?translating strategic decisions into clear direction. You build organizational muscle around launch and integration discipline through frameworks and playbooks. Key Responsibilities M&A Digital Integration (80%) The role is foundational the playbooks, governance, and operating rhythms you build become how ServiceNow integrates every company it buys. Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystem Partner with teams to assess operational readiness and execution risk: systems landscape, team capacity, process maturity, and the cost and timeline to remediate what you find Develop the digital strategy for post-acquisition (login/portal integration, rebranding, tech stack decisions, customer community migration, portfolio positioning, site presence) Create decision frameworks for integration trade-offs: Which assets stay separate? Which consolidate? How do we migrate customers without friction? Establish integration priorities and sequencing with M&A, Product, and Legal teams Partner on marketing technology decisions; consolidating lead management, CRM integration, analytics stacks Create clarity in terms of sequencing, priorities, trade-offs, and the escalations that keep workstreams unblocked Write requirements and direct Product Managers and teams responsible for execution Launches (20%) Define horizontal launch strategy transform how we showcase launches across our digital ecosystem, establishing what gets featured, how it 0s presented, and what doesn 0t make the cut Create reusable launch playbooks that enable consistent, high-quality execution without reinventing each cycle Define decision criteria for launch prominence and content refresh sequencing Guide Product Marketing on what to showcase, how to present it, and where it belongs in the buyer journey Use analytics and engagement metrics to validate strategy and refine execution \u00a0\u00a0 \u00a0\u00a0 Qualifications Required Qualifications 7+ years of experience in product management, consulting, product strategy, or digital experience strategy (Consulting backgrounds are welcome with a subsequent operating role) Track record of M\u0026A integration experience with ownership of integrations -- you built the plan (for consolidation decisions, product integrations, technical trade-offs), ran the cadence, and held stakeholders accountable Strong operational judgment and ability to move between strategy and execution Experience with product launches and leading major digital initiatives from strategy through execution Strong stakeholder management—ability to influence senior leaders and drive alignment across product, marketing, and engineering Comfortable managing multiple concurrent integrations and launches at different stages Data-driven approach to strategy validation using analytics, research, and metrics Technical literacy; comfort discussing API architecture, data migration, login/auth consolidation, deprecation trade-offs Preferred Qualifications UX experience or design sensibility Experience applying AI tools to work Experience leading digital transformation or rebranding initiatives Familiarity with marketing technology stacks and lead management systems For positions in this location, we offer a base pay of&#xa0;$155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits.&#xa0; Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.&#xa0; Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location.&#xa0; We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.&#xa0;&#xa0; \u00a0&#xa0;&#xa0; Compensation is based on the geographic location in which the role is 0located and 0is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. <a href=\"https://careers.servicenow.com/life-at-servicenow#workpersonas\">Learn more here</a>. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,\u00a0 veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. \u00a0 Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact <a href=\"mailto:globaltalentss@servicenow.com\">globaltalentss@servicenow.com </a>for assistance.\u00a0 Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.\u00a0","originalDescription_sv":"Rollen: ServiceNow:s Digital Experience Strategy-team arbetar i skärningspunkten mellan produktstrategi och marknadsföring – där du definierar vad som byggs och varför. Detta är ren produktstrategi: vision, riktning och strategiskt tänkande som formar digitala upplevelser för en global företagsledare inom AI. ServiceNow lanserar kontinuerligt nya produkter och förvärvar strategiskt viktiga bolag. Denna roll äger två pelare: hur produktexpansionslanseringar når köpare i vårt digitala ekosystem och bygga handboken för att integrera förvärvade företags digitala närvaro. Du skriver strategin och krav som styr hur Produktmarknadsföring, UX, Ingenjörsvetenskap och M&A-team genomför. Du sitter mellan produkt, marknadsföring och teknik och översätter strategiska beslut till tydlig riktning. Du bygger organisatorisk muskel kring lanserings- och integrationsdisciplin genom ramverk och handböcker. Ansvarsområden: M&A Digital Integration (80%): skapa handböcker, styrning och rytmer för att integrera förvärvade bolag, konsolidera marknadsföringsteknik, bedöma operativ beredskap, utveckla digital strategi efter förvärv (inloggning/portal-integrering, ombranding, tech stack-beslut, kundgemenskapens migrering, portföljpositionering, webbplatsnärvaro), skapa beslutströsklar för integrationsavvägningar, prioritera med M&A/Produkter/Juridik, konsolidera lead-hantering/CRM/analys, skriva krav. Lanseringar (20%): definiera horisontell lanseringsstrategi, skapa återanvändbara lanseringshandböcker, definiera kriterier för prominens och innehållsuppdatering, vägleda Produktmarknadsföring, mäta med analys. Kvalifikationer: 7+ års erfarenhet av produktledning/strategi/digital upplevelse, erfarenhet av M&A-integration, stark operativ omdöme, lanseringserfarenhet, intressenthantering, flera projekt samtidigt, datadriven validering, API/datamigrering. Föredras: UX/design-kompetens, AI-verktygsapplikationer, digital omvandling/ombranding, marknadsföringsteknologi. Lönevillkor: 155 400–272 000 USD, plus förmåner; arbetsplats och distansmöjligheter.","originalDescription_fi":"Rooli: ServiceNow:n Digital Experience Strategy-tiimi toimii tuotepolitiikan ja markkinoinnin leikkauspinnalla – määrittelet mitä rakennetaan ja miksi. Tämä on puhdas tuotepolitiikka: visio, suunta ja strateginen ajattelu, joka muokkaa digitaalisia kokemuksia maailmanlaajuisessa yritysjohtajassa tekoälyn alalla. ServiceNow julkaisee jatkuvasti uusia tuotteita ja hankkii strategisia yrityksiä säännöllisesti. Tämä rooli omistaa kaksi pilariä: määrittää miten tuotelaajennus saavuttaa ostajat digitaalisessa ekosysteemissämme ja rakentaa käyttöohjeen omistettujen yritysten digitaalisen läsnäolon integroimiseksi. Kirjoitat strategian ja vaatimukset, jotka ohjaavat Tuotemarkkinointi-, UX-, Teknologia- ja M&A-tiimejä suorittamiseen. Teet yhteistyötä tuotteen, markkinoinnin ja teknologian välillä – tulkkaamalla strategiset päätökset selkeäksi suunnaksi. Rakennat lanseeraus- ja integraatiosääntöjä ohjenuoriksi. Tehtävät: M&A Digital Integration (80%): luo pelikirjat, hallinto ja toimintarytmit yritysten integroimiseksi, yhdistä markkinointiteknologia, arvioi operatiivinen valmius, kehitä digitaalista strategiaa yritysoston jälkeen (sisäänkirjautuminen/portaali-integrointi, brändäys, teknologiapinon päätökset, asiakasyhteisön migraatio, portfolion asema, sivuston olemassaolo), luo päätöksentekomallit integraatioihin, priorisoi M&A/tuotteet/oikeudelliset, yhdistä liidinhallinta/CRM/analytiikkaa, kirjoita vaatimuksia. Lanseringar (20%): määritä horisontaalinen lanseerausstrategia, luo uudelleenkäytettävät lanseerausohjeet, määritä prominenssin ja sisällön päivityksen kriteerit, ohjaa Tuotemarkkinointia, mittaa analytiikalla. Kvalifikaatiot: 7+ vuoden kokemus tuotteenhallinnasta/strategiasta/digitaalisen kokemuksen suunnittelusta, M&A-integraation kokemus, vahva operatiivinen arviointi, lanseerauksia koskeva kokemus, sidosryhmien hallinta, useiden projektien samanaikainen hallinta, datavetoinen validointi, API/tietojen migraatio. Suositeltavaa: UX/design-osaaminen, AI-työkalujen soveltaminen, digitaalinen muutos/ uudelleen brändäys, markkinointiteknologian tuntemus. Palkka: 155 400–272 000 USD, plus etuudet; työpaikka ja etätyömahdollisuudet."