SEO Specialist

Role Overview We are looking for a Mid–Senior SEO Specialist to own and drive organic search performance across multiple websites and clients. This role requires a strong mix of technical SEO, content optimisation, analytics, and strategic thinking, with the ability to work independently and confidently communicate insights to clients and internal teams. You will be responsible for developing and executing SEO strategies that drive sustainable organic growth, improve site health, and support broader marketing and business objectives. Responsibilities SEO Strategy & Execution Own end-to-end SEO strategies for multiple websites and/or clients Conduct in-depth SEO audits (technical, content, and on-page) Translate SEO insights into clear, actionable roadmaps Align SEO strategies with business goals, campaigns, and seasonal priorities Identify growth opportunities across informational, commercial, and transactional intent. Technical SEO Identify and resolve technical SEO issues (indexing, crawlability, redirects, site architecture) Work with CMS and eCommerce platforms (Magento experience is highly advantageous) Manage redirect strategies (301/302), URL migrations, and canonicalisation Monitor Core Web Vitals (LCP, CLS, INP/TBT) and support performance improvements Ensure best practices for international, multi-store, or large catalog websites On-Page & Content Optimisation Keyword research and search intent mapping Optimise metadata, headings (H1–H3), internal linking, and content structure Support content strategies, pillar pages, and blog optimisation Optimise category, product, and landing pages for rankings and conversion Ensure SEO best practices are followed across new and existing content Analytics, Reporting & Insights Monitor performance using GA4,GTM,Google Search Console, and SEO tools Track rankings, organic traffic, conversions, and technical health Produce clear, insightful monthly reports with recommendations Use data to guide decision-making and prioritisation Support measurement and tracking accuracy (events, conversions, attribution) Client & Stakeholder Management Lead SEO discussions in client and internal meetings Clearly explain SEO concepts to non-technical stakeholders Collaborate with developers, content teams, paid media, and product managers Provide guidance, feedback, and best-practice recommendations Support junior team members through mentorship and review Nice-to-Have / Advantageous Magento or large-scale eCommerce SEO experience Knowledge of international or multi-store SEO Experience mentoring junior SEO specialists Understanding of paid media or CRO principles AI-Driven SEO GEO SEO / AEO SEO