Est. expiry Nov 6

Local Brand Manager Finland

Brand Manager

Posted Oct 2 (16 days ago) · Last updated Oct 18

Key facts

Brand Manager in hybrid Espoo; requires 3+ years in OTC and cosmetics and fluent Finnish and English.

How this salary compares

Estimated €2,511 - €2,98219% below this company
This salary is competitive with the market medianBased on 1,360 job postings
Monthly salary comparison for Brand Manager
MarketLower bound (25th percentile)MedianUpper bound (75th percentile)
this company€2,350 per month€2,747 per month€3,500 per month
This offer€2,511 per month€2,747 per month€2,982 per month

Estimated from 1,360 comparable listings

Est. take-home €2,063 - €2,368

Where and how
EspooHybridManager
Languages required
Finnish, English
Education
Bachelor
Experience
3 years experience

Original job ad

As published by Karo Healthcare Oy

Open the ad
Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Join us at Karo Healthcare on our exciting journey. We're currently looking for a Local Brand Manager for our office in Espoo, Finland. What's in it for you? - Take ownership of exciting brands and make a real impact in the Finnish and Nordic market - Join a collaborative, international team where your ideas are valued and encouraged - Grow both personally and professionally through broad responsibilities and diverse challenges What you’ll be doing - Translate Nordic brand strategy into local commercial and shopper plans for the Finnish market. - Develop and execute annual brand activation plans across retail, pharmacy, field, HCP and digital channels. - Lead local launches, campaigns and in-market execution, ensuring strong implementation and measurable impact. - Partner with Key Account Managers on sell-in, trade stories, customer activation and retailer execution. - Collaborate with Category Managers to strengthen shopper relevance, category development and customer value. - Provide local consumer, shopper and market insights to influence Nordic brand planning. - Adapt media, digital, POS and E-POS materials to local market needs. - Track brand performance, pricing, budgets and A&P spend. - Coordinate cross-functional collaboration between Sales, Category, HCP, Field and Nordic Marketing. - Own local execution while ensuring alignment with Nordic strategy and Finnish market opportunities. Requirements - University degree in Marketing, Business, Economics or a related field. - At least 3 years of hands-on experience in a similar role within OTC and cosmetics. - Proven experience in brand management, local activation and commercial execution. - Strong understanding of retail, shopper behaviour, category development and customer dynamics. - Strong analytical skills, with the ability to turn insights into clear commercial actions. - Strong presentation, communication and stakeholder management skills. - Comfortable working in a fast-paced, international environment with an entrepreneurial mindset. - Fluent in Finnish and English. - Experience with Rx products is considered a strong advantage. Benefits - Opportunity to create, grow, and encourage - Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions - Flexible schedule and life work balance - Pension Covered by ELO - Up to €150 towards home-office equipment - Very positive work environment in an international, and motivated team - Start-up spirit while being a part of the large international organization with strong values Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age. Apply at Karo Healthcare.

This is the employer's own ad. Pay, requirements and the other details on this page are our reading of it, not facts the employer confirmed.

About the role

Summarised by JobCrawls from the job ad above.

Requirements

  • University degree in Marketing, Business, Economics or a related field
  • At least 3 years of hands-on experience in a similar role within OTC and cosmetics
  • Proven experience in brand management, local activation and commercial execution
  • Strong understanding of retail, shopper behaviour, category development and customer dynamics
  • Strong analytical skills and ability to turn insights into commercial actions
  • Strong presentation, communication and stakeholder management skills
  • Comfort in a fast-paced international environment and an entrepreneurial mindset
  • Fluent Finnish and English

Responsibilities

  • Translate Nordic brand strategy into local Finnish commercial and shopper plans
  • Develop and execute annual brand activation across retail, pharmacy, field, HCP and digital channels
  • Lead local launches, campaigns and in-market execution
  • Partner with Key Account Managers on sell-in, trade stories, customer activation and retailer execution
  • Work with Category Managers on shopper relevance, category development and customer value
  • Provide local consumer, shopper and market insights for Nordic brand planning
  • Adapt media, digital, POS and E-POS materials to local needs
  • Track brand performance, pricing, budgets and A&P spend
  • Coordinate collaboration across Sales, Category, HCP, Field and Nordic Marketing
  • Align local execution with Nordic strategy and Finnish market opportunities

Skills & technologies

Brand ManagementBrand ActivationCommercial PlanningRetailShopper BehaviourCategory DevelopmentMarket InsightsDigital MarketingPoint-of-sale MaterialsBudget ManagementStakeholder Management

Benefits & perks

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About Karo Healthcare Oy

Karo Healthcare Oy logo
Karo Healthcare Oy · 1 open roles
Top locations (all time): Espoo, Uusimaa, Finland · 1
View company
Current open roles at Karo Healthcare Oy on JobCrawls
LocationActive listings
Espoo, Uusimaa, Finland1
Current role mix at Karo Healthcare Oy on JobCrawls
Role typeActive listings
Brand Manager1
Current role-level mix at Karo Healthcare Oy on JobCrawls
Role levelActive listings
Manager1
About the employer

Karo Healthcare is a dynamic, growing personal-care retail company focused on everyday healthcare. It owns and sells more than 80 brands across seven categories in about 90 countries, including E45, Pevaryl, Lamisil, Nutravita and Decubal.

Core values
Empowering people to make intelligent health decisionsDiversity and inclusionStrong values

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