CEO

CEO Pia Björkroth of LEAD Henkilöstöratkaisut Oy has been elected to the board of Henkilöstöala HELA ry for the year 2026. Board membership closely connects LEAD to the current development work and future directions of the personnel services industry. The personnel sector is in transition. Changes in working life, diversifying skill needs, and increasing demands for sustainability and impact require new thinking and even closer cooperation from industry operators. HELA's board work is a key forum for dealing with these issues and developing the entire industry. Pia Björkroth sees the role of the personnel sector as broad and socially significant. "I believe that in the coming years, the personnel sector must be even more present in the everyday lives of employees, as a partner to companies and as a social influencer. HELA's board work provides an opportunity to help build a sustainable and attractive personnel sector together with other industry operators," Björkroth states. Henkilöstöala HELA ry acts as the national advocate and developer of the personnel services industry. Board work supports the sustainable renewal of the industry and strengthens its position in the changing working life. LEAD Henkilöstöratkaisut Oy actively monitors and develops the personnel sector. Participation in the industry's common structures and decision-making supports LEAD's goal of building sustainable and impactful personnel solutions for its customers and different parties in working life.