Meta Advertising Consultant

Job title: Meta Advertising Consultant\nJob type: Contract\nContract Length: 1 month, extension probable\nRate: $40 - $50 per hour\nRole Location: US Remote (Canada also considered)\nThe company: Our client is a full-service, deeply digital advertising agency based in the North Mid-West, established over 30 years ago. It specializes in creating transformative branding and marketing solutions, including application development and marketing services, with a belief that courage and kindness have a place in business. They focus on driving\nRole and Responsibilities: Our client is seeking consultative Meta (Facebook & Instagram) advertising support for the same direct-to-consumer (DTC) client. The engagement will provide ongoing optimization recommendations and strategic guidance to complement the internal media team's efforts.\nKey responsibilities include: Review current Meta Ads performance and provide clear, actionable DTC optimization recommendations.\nAdvise on campaign structure, audience strategy (including lookalikes and retargeting), and creative testing approaches.\nIdentify opportunities to improve ROAS, CAC, and overall efficiency on Meta.\nSupport the internal PPC/media lead with ongoing recommendations and best-practice guidance.\nDeliver concise weekly insights and suggested next steps.\nMaintain awareness of attribution and tracking considerations relevant to Meta performance.\nJob Requirements: 3+ years of hands-on Meta Ads (Facebook & Instagram) experience, ideally with DTC or e-commerce brands.\nProven ability to deliver optimization recommendations that improve ROAS, CPA/CAC, and efficiency.\nStrong understanding of Meta campaign architecture, audience strategy, creative testing frameworks, and attribution challenges.\nComfortable operating in a consultative capacity — advising an internal team rather than fully owning day-to-day execution.\nClear, concise communicator who can turn performance data into practical recommendations.\nAvailable to start ASAP: approximately 10 hours in the first week, then 5 hours per week ongoing (minimum one month, with potential to extend through year-end).\nUS or Canada based preferred.\nMeta Blueprint certification is a plus.\nExperience working alongside agency or in-house media teams is advantageous.\nAccessibility Statement: Read and apply for this role in the way that works for you by using our Recite Me assistive technology tool. Click the circle at the bottom right side of the screen and select your preferences.\nWe make an active choice to be inclusive towards everyone every day. Please let us know if you require any accessibility adjustments through the application or interview process.\nOur Commitment to Diversity, Equity, and Inclusion: Signify's mission is to empower every person, regardless of their background or circumstances, with an equitable chance to achieve the careers they deserve. Building a diverse future, one placement at a time.\nCheck out our DE&I page here