Sr. Manager, Performance Marketing - Zapier - Remote - Global
Performance Marketing Manager
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Job Description
Zapier is looking for a Sr. Manager of Performance Marketing to lead our enterprise account-based marketing strategy and manage our paid advertising programs across both self-serve and enterprise motions. This role sits at the intersection of marketing, sales, and customer success, building personalized, AI-powered programs to engage and convert our largest target accounts, while also owning the paid media budget, agency relationships, and testing cadence that drive our broader pipeline. This person will manage a small team, along with our contractor and agency partners, with the potential to take on additional teams as we scale. You'll use AI and automation daily: accelerating experimentation and using data signals to make decisions at speed.
Company Information
| Location | Active listings |
|---|---|
| Remote - Global | 24 |
| Remote - North America | 8 |
| Remote - Europe | 1 |
| Role type | Active listings |
|---|---|
| Software Engineer | 5 |
| Marketing Specialist | 3 |
| Human Resources Specialist | 3 |
| Applied AI Engineer | 2 |
| Engineering Manager | 2 |
| Manager | 2 |
| GTM | 1 |
| Sales Manager | 1 |
| General Counsel | 1 |
| Product Marketing | 1 |
| Fullstack Engineer | 1 |
| Senior Financial Analyst | 1 |
| Channel Partnerships | 1 |
| Product Manager | 1 |
| Support Manager | 1 |
| Talent Community Form | 1 |
| Backend Developer | 1 |
| Business Operations Associate | 1 |
| Finance Professional | 1 |
| Engineer | 1 |
| Account Executive | 1 |
| Role level | Active listings |
|---|---|
| Mid-Level | 17 |
| Senior | 6 |
| Manager | 4 |
| Mid-level | 1 |
Zapier appears in 33 indexed job postings in JobCrawls' Finland dataset since April 2024. In that historical index, the strongest location signals for this employer are Remote - Global, Remote - North America, and Remote - Europe.
Data shown is based on historical job postings from our database.
Job Details
Responsibilities
- Define and own the ABM strategy for enterprise targets: account segmentation, journey mapping, campaign plans, and paid ads strategy.
- Design and lead the team structure and operating model for ABM and paid, including how the sub-teams, contractors, and agencies work together, and evolve it as the org grows.
- Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences.
- Set the strategy and success metrics for ABM and paid, then enable the team to make the day-to-day campaign, budget, and channel decisions to hit them.
- Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy.
- Build and maintain strong working relationships with Sales leadership and reps to ensure account selection and engagement plans stay tightly aligned to pipeline goals.
- Own and optimize paid media agency relationships, setting goals, managing output quality, and ensuring agency execution aligns with pipeline objectives.
- Create tailored messaging, creative, targeting, and campaign structure in collaboration with in-house and agency partners.
- Measure, report, and optimize account-level performance (pipeline, opportunity creation, revenue influenced, ACV, and pipeline velocity).
- Build AI-powered workflows and processes that support fast, iterative campaign testing, optimization, and scale.
- Scale repeatable ABM processes and share best practices across the marketing organization.
Requirements
- 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field.
Education Level
None required