Sr. Manager, Performance Marketing
€12,587 - €18,896 — real pay, quoted by the employer
Real pay, quoted by the employer — not an estimate
Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("In Remote - Global: Performance Marketing Manager"), this listing's salary midpoint is about 15% higher. The offer still falls within the benchmark range (€12,587–€18,896). The offer's range width is broadly in line with the benchmark. This benchmark is based on 1 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| Market Average: Performance Marketing Manager | €12,587/per month | €15,742/per month | €18,896/per month |
| In Remote - Global: Performance Marketing Manager | €12,587/per month | €15,742/per month | €18,896/per month |
The text below is the employer's original job description, extracted as written. Other details on this page, like salary, responsibilities, and requirements, are interpreted from that text by our system, not values the employer explicitly confirmed, so treat them as our best interpretation rather than verified facts.
Zapier is seeking a Sr. Manager of Performance Marketing to lead our enterprise ABM and paid media programs across self-serve and enterprise motions. You will build the ABM strategy for enterprise targets, design team structure and operating models for ABM and paid, collaborate with Demand Gen, Sales, Sales Engineering, Customer Success and Product teams, and define metrics to hit pipeline goals. You will own the paid media budget, agency relationships, and testing cadence, while also managing a small team and external partners. The role sits at the intersection of marketing, sales and customer success and requires AI-forward thinking to accelerate experimentation and improve outcomes. You will measure, report and optimize account-level performance, create tailored messaging and campaign structure, and build AI-powered workflows to support fast testing and scale. You will also own and optimize paid media agency relationships and maintain strong cross-functional relationships with Sales leadership. The anticipated application window is 30 days from the posting date. This is a remote role, with salary between US$174,000 and US$261,200 per year, and equity/bonus opportunities.
Job Details
Responsibilities
- Define and own the ABM strategy for enterprise targets: account segmentation, journey mapping, campaign plans, and paid ads strategy
- Design and lead the team structure and operating model for ABM and paid, including how the sub-teams, contractors, and agencies work together, and evolve it as the org grows
- Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences
- Set the strategy and success metrics for ABM and paid, then enable the team to make the day-to-day campaign, budget, and channel decisions to hit them
- Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy
- Build and maintain strong working relationships with Sales leadership and reps to ensure account selection and engagement plans stay tightly aligned to pipeline goals
- Own and optimize paid media agency relationships, setting goals, managing output quality, and ensuring agency execution aligns with pipeline objectives
- Create tailored messaging, creative, targeting, and campaign structure in collaboration with in-house and agency partners
- Measure, report, and optimize account-level performance (pipeline, opportunity creation, revenue influenced, ACV, and pipeline velocity)
- Build AI-powered workflows and processes that support fast, iterative campaign testing, optimization, and scale
- Scale repeatable ABM processes and share best practices across the marketing organization
Requirements
- 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or equivalent field
- Experience collaborating with Sales, RevOps, Demand Gen, and agencies
- Executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail) with measurable outcomes
- Understanding of account-level metrics (engagement, pipeline, conversion) and data-driven iteration
- Hands-on experience managing large paid advertising budgets and agency relationships across self-serve and enterprise
- AI-forward mindset with active use of AI tools and ability to point to systems built
- Direct people management experience including managing individual contributors and agency/contractor relationships
- Thrives in a remote, autonomous environment and communicates clearly with cross-functional teams
Skills & Technologies
Benefits & Perks
Benefits
| Location | Active listings |
|---|---|
| Remote - Global | 32 |
| Remote - North America | 24 |
| Remote - EMEA | 7 |
| Remote - Americas | 7 |
| Remote - Europe | 5 |
| Remote - NAMER | 2 |
| Remote - ANZ | 1 |
| Role type | Active listings |
|---|---|
| Software Engineer | 10 |
| Manager | 6 |
| Marketing Specialist | 4 |
| Product Manager | 3 |
| Engineering Manager | 3 |
| Human Resources Specialist | 3 |
| Site Reliability Engineer | 2 |
| Applied AI Engineer | 2 |
| Data Scientist | 2 |
| Incident Operations | 1 |
| Engineering Director | 1 |
| Senior Manager | 1 |
| Support Manager | 1 |
| Fullstack Engineer | 1 |
| Performance Marketing Manager | 1 |
| Sales Representative | 1 |
| Engineer | 1 |
| Senior Financial Analyst | 1 |
| Senior AI Engineer | 1 |
| Support Engineer | 1 |
| Sales Manager | 1 |
| Security | 1 |
| Account Executive | 1 |
| Data Engineer | 1 |
| Sales Support | 1 |
| Product Marketing | 1 |
| Program Manager | 1 |
| Designer | 1 |
| IT Systems Engineer | 1 |
| General Counsel | 1 |
| Channel Partnerships | 1 |
| Finance Professional | 1 |
| Backend Developer | 1 |
| Talent Community Form | 1 |
| Security Engineer | 1 |
| Marketing Operations | 1 |
| Virtual Programs Specialist | 1 |
| Product Designer | 1 |
| GTM | 1 |
| Data Warehouse Engineer | 1 |
| Business Operations Associate | 1 |
| Role level | Active listings |
|---|---|
| Mid-Level | 32 |
| Senior | 13 |
| Manager | 10 |
Related Opportunities
Discover more opportunities that match your interests and skills