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Posted August 7, 2026 · 0 days agoLast seen August 7, 2026Est. expiry September 11, 2026

Content & Brand Marketer

Senior Content & Brand Marketer
Latvia, Latvia
Remote · Marketing
Full-time · Senior
English
No People Management
About the role

We are looking for a talented and experienced Senior Content & Brand Marketer to join our Marketing team. This team is responsible for how Lokalise shows up in the world — the stories we tell, the brand we build, and the content that earns trust with enterprise buyers. You will play a hands-on role in this function at a pivotal moment as we reposition Lokalise as the full language platform for global businesses, elevating our brand from a well-regarded SaaS tool to a recognised market leader. You Will Own the Lokalise blog and social media channels end-to-end — planning editorial calendars, writing and commissioning content, and growing our voice and engagement across channels. Help shape and execute Lokalise's brand and content strategy, translating our positioning as a full language platform into narratives, content programmes, and thought leadership that resonate with enterprise and mid-market buyers — spanning webinars, case studies, and AEO/SEO-driven content. Support brand consistency and quality across all touchpoints, from the website and campaigns to events and product, and contribute to the website as a strategic asset alongside the Web Developer and growth team. Collaborate cross-functionally with web development, brand design, AEO/SEO, Product Marketing, and PR agencies to keep content, brand, and go-to-market efforts aligned. Report to the Marketing Leader, connecting your work on blog, social, brand, and content to pipeline and revenue outcomes. You Must Have Demonstrated experience owning a B2B SaaS content engine — long-form editorial content (blog, thought leadership, white papers, guides) and social channels — for enterprise or mid-market buyers. A portfolio that shows both the quality and impact of your work — long-form thought leadership, blog content, and social copy — with evidence of results on organic reach, brand perception, or pipeline. Please include a link when you apply; we review work before we meet. Exceptional writing and editorial skills — you produce original long-form B2B content as the primary author, able to craft narratives that resonate with both technical audiences (engineers, developers) and business buyers (product managers, marketing leaders). A confident, original editorial voice — you use AI tools to accelerate research, ideation, and drafting, but your perspective, judgment, and style come through in every piece. Experience collaborating cross-functionally across content, design, and web, with a solid understanding of how content, SEO/AEO, and brand work together to build organic reach and category authority. It’s a Plus If You Have Experience in the localization, AI, or language technology market. Experience contributing to a brand repositioning, growing a B2B SaaS social channel from scratch or through a step-change in engagement, or working with AEO and the emerging AI search landscape. Experience working on a brand serving both technical (engineering) and business (marketing, product) personas.

Job Details

Responsibilities

  • Own the Lokalise blog and social media channels end-to-end
  • Plan editorial calendars, write and commission content, and grow engagement
  • Shape and execute brand and content strategy for enterprise and mid-market buyers
  • Create narratives, content programmes, and thought leadership including webinars and case studies
  • Ensure brand consistency and quality across website, campaigns, events, and product
  • Collaborate with web development, brand design, AEO/SEO, Product Marketing, and PR agencies
  • Report to the Marketing Leader and connect content work to pipeline and revenue outcomes

Requirements

  • Demonstrated experience owning a B2B SaaS content engine for enterprise or mid-market buyers
  • Portfolio showcasing long-form thought leadership, blog content, and social copy with evidence of results
  • Exceptional writing and editorial skills for both technical and business audiences
  • Ability to use AI tools for research and drafting while maintaining a unique editorial voice
  • Experience collaborating cross-functionally across content, design, and web
  • Understanding of how content, SEO/AEO, and brand build organic reach and category authority

Skills & Technologies

B2B SaaS Content MarketingLong-form Editorial WritingSocial Media StrategySEOAEOAI Content ToolsBrand StrategyThought Leadership

Recruitment Process

  1. 1
    Portfolio review
  2. 2
    Interviews (audio recorded)
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