Manager, Digital M&A Strategy

Responsibilities

• M&A Digital Integration (80%) The role is foundational — the playbooks, governance, and operating rhythms you build become how ServiceNow integrates every company it buys.
• Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystem
• Partner with teams to assess operational readiness and execution risk: systems landscape, team capacity, process maturity, and the cost and timeline to remediate what you find
• Develop the digital strategy for post-acquisition (login/portal integration, rebranding, tech stack decisions, customer community migration, portfolio positioning, site presence)
• Create decision frameworks for integration trade-offs: Which assets stay separate? Which consolidate? How do we migrate customers without friction?
• Establish integration priorities and sequencing with M&A, Product, and Legal teams
• Partner on marketing technology decisions—consolidating lead management, CRM integration, analytics stacks
• Create clarity in terms of sequencing, priorities, trade-offs, and the escalations that keep workstreams unblocked
• Write requirements and direct Product Managers and teams responsible for execution
• Launches (20%) Define horizontal launch strategy—transform how we showcase launches across our digital ecosystem, establishing what gets featured, how it's presented, and what doesn't make the cut
• Create reusable launch playbooks that enable consistent, high-quality execution without reinventing each cycle
• Define decision criteria for launch prominence and content refresh sequencing
• Guide Product Marketing on what to showcase, how to present it, and where it belongs in the buyer journey
• Use analytics and engagement metrics to validate strategy and refine execution