Director, Lifecycle Marketing
Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("All roles in New York, United States"), this listing's salary midpoint is about 44% higher. The offer still falls within the benchmark range (€1,231–€21,848). The listed pay band (€14,708–€18,583) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 9 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| All roles in New York, United States | €1,231/per month | €12,913/per month | €21,848/per month |
Lead and Scale a High-Performing Team: Manage and mentor a team of lifecycle marketers, ensuring alignment with business objectives and marketing priorities. Own and Optimize Lifecycle Marketing Strategy: Design, execute, and refine strategies to acquire, activate, retain, and re-engage members across email, SMS, push notifications, in-app messaging, and direct mail. Scale Automation & Personalization: Build and optimize automated journeys using Iterable, ensuring the right message reaches the right person at the right time. Measure and Report Impact: Establish KPIs, dashboards, and reporting frameworks to track campaign performance, experimentation roadmap, and overall impact of lifecycle marketing touchpoints and journeys on member funnel conversion rates and revenue.
Job Details
Responsibilities
- Lead and Scale a High-Performing Team
- Own and Optimize Lifecycle Marketing Strategy
- Scale Automation & Personalization
- Measure and Report Impact
- Cross-Functional Collaboration
- Martech subject matter expertise
- Proven Business Impact
Requirements
- 10+ years of experience in lifecycle marketing / growth marketing
- Deep expertise in marketing automation platforms (Iterable)
- Channel expertise across email, SMS, push, in-app messaging, and direct mail
- Analytical and data-driven with experience in A/B testing
- Strong process and QA management skills
- Growth mindset with continuous optimization
- Excellent cross-functional collaboration
- Experience leading and growing a team
- Passion for mental health and healthcare innovation
- Target base salary range: $176,500 - $223,000 with equity and benefits
Skills & Technologies
Education Level
No degree requiredBenefits & Perks
Recruitment Process
- 1Apply online
- 2Screening call
- 3Interview
- 4Offer
| Location | Active listings |
|---|---|
| Remote - Global | 18 |
| Remote - APAC | 1 |
| Remote - Europe | 1 |
| Role type | Active listings |
|---|---|
| Clinical Care Navigator | 3 |
| Specialty Care Navigator | 2 |
| Implementation Manager | 1 |
| Payroll Administrator | 1 |
| Program Manager | 1 |
| Director | 1 |
| Clinical Manager | 1 |
| Director, Downstream Product Marketing | 1 |
| Clinical Quality Manager | 1 |
| Account Executive | 1 |
| Clinical Instructional Designer | 1 |
| Medical Records Coordinator | 1 |
| Senior Program Manager | 1 |
| Medical Officer | 1 |
| Growth Marketing Director | 1 |
| Payer Integration Manager | 1 |
| Role level | Active listings |
|---|---|
| Mid-Level | 7 |
| Senior | 5 |
| Executive | 4 |
| Manager | 3 |
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