Regional Marketing Communications Manager

Location: Irvine, CA. Job Schedule: Full-time hybrid (Friday remote). Education Requirement: Bachelor’s degree. Sponsorship: No. Come Drive Innovation with Us. We are currently looking for a Regional Marketing Communications Manager to join our team in Infiniti's West Region. A Day in the Life: The Regional Marketing Communications Manager leads the development and execution of regional marketing and advertising strategies that drive vehicle sales, strengthen brand value, and support retailer performance. This role partners with regional leadership, national marketing teams, retailers, and agency partners to ensure effective implementation of the INFINITI Marketing Group (IMG) co-marketing program and regional marketing initiatives. Develop and execute regional marketing communication plans aligned with sales and brand objectives. Manage advertising, media, and promotional campaigns across traditional, digital, and experiential channels. Partner with agency teams to optimize media plans and campaign performance. Ensure regional marketing efforts align with national brand standards and strategies. Serve as the primary liaison between Regional Operations and National Headquarters. Provide marketing guidance and best practices to retailers and field teams. Monitor competitive activity, market trends, and customer insights to inform marketing strategies. Manage regional auto shows, events, and experiential activations, including budget oversight and ROI analysis. Lead INFINITI Marketing Group (IMG) meetings and retailer engagement initiatives. Manage regional marketing budgets and vendor relationships. Required: Bachelor’s degree in marketing, Communications, Business, or a related field. 6+ years of progressive marketing, advertising, or sales experience. Marketing experience required, including development and execution of marketing plans. Strong understanding of media strategy, marketing analytics, and retailer marketing. Proven ability to manage multiple projects, agency relationships, and cross-functional partnerships. Ability to travel up to 25%-50%, including overnight travel. Desired: Strong communication, presentation, and analytical skills. Proficiency with Microsoft Office and related business applications. Experience with an automotive manufacturer, regional operations, dealership network, or advertising agency supporting automotive brands. What You’ll Look Forward to at Nissan: Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms. Enhance your skills through seminars, leadership training, and tuition reimbursement programs, all while playing a vital role in shaping the future of transportation. From day one, you’ll have the support to tackle challenges and contribute to impactful solutions across our organization. Rewards: Be supported with a Comprehensive Benefits Package, including medical, mental health, parental leave, retirement savings & unique Nissan perks, including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP). Nissan is committed to a drug-free workplace. All employment is contingent upon the successful completion of drug and background screenings in accordance with Nissan policies and in compliance with federal, state, and local laws, including the California Fair Chance Act and the Los Angeles County Fair Chance Ordinance. Nissan will consider qualified candidates with arrest or conviction records for employment in a manner consistent with these laws. It is Nissan’s policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, military status, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility. Our diversity and inclusion initiatives aim to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base. Irvine California United States of America Salary Range: $97,745.00 - $172,830.00. Salary range note: Annual salary. This compensation range represents the minimum and maximum base salary rates at Nissan for jobs assigned to this grade level. The actual salary may vary based on skills, experience, location, and market conditions.