Growth Marketing Director

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. Alma, a Spring Health Company, is on a mission to simplify access to high-quality, affordable mental health care. This role exists to build a growth engine. You will own the full performance marketing remit across our marketplace while refreshing the foundational martech, measurement, and creative systems that enable repeatable results. You will lead and scale acquisition through performance and external demand channels, and you will be a strategic thought partner to senior leadership on paid growth strategy and investment decisions. Reporting to the CPO, you will set and drive strategy, grow the team, and drive measurable acquisition growth across our marketplace in a regulated environment. You will partner with Analytics, Product, cross-functional Marketing teams, Creative, and Finance to align on targets, budgets, and payback, avoiding channel cannibalization. What you’ll do includes scaling the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate channels; defining a strategic paid marketing roadmap with KPIs and ROI accountability; identifying new platforms and tactics for scalable growth; collaborating with Brand and Creative teams to accelerate testing; partnering with Finance on growth planning; aligning patient and provider growth strategies; overseeing lifecycle channels across the full customer journey; working with Product and Engineering to optimize for conversion quality; leading build-vs-buy decisions for martech; owning the measurement framework including MMM and privacy-preserving methods; establishing measurement frameworks compliant with HIPAA and data privacy laws. You’ll hire, mentor, and manage a high-performing, technical team across paid and organic channels and serve as a strategic partner to senior leadership on growth strategy and investments. 10+ years in performance marketing or growth leadership with a track record of scaling, plus experience building and leading teams is expected. Nice to have: healthcare/regulatory experience, product-led growth, two-sided marketplaces, affiliate marketing programs. The target base salary range is $200,000 - $234,500. Benefits include remote-first work, health insurance, 401K, lifestyle spending, coworking stipend, home office stipend, and more.