Brand Marketing

WHAT YOU’LL BUILD You will create and scale the programs that establish Oscilar as the leading brand in AI-powered risk decisioning. Brand Strategy & Programs Define how Oscilar builds awareness, credibility, and category leadership as we scale. Build flagship programs that put Oscilar at the center of conversations shaping the future of risk and financial services. Develop industry awards, executive communities, original research, customer advocacy, and other differentiated brand properties. Create signature programs that become recognized and anticipated across the industry. Turn successful initiatives into repeatable programs that compound over time. PR & Communications Own Oscilar’s PR and communications strategy in partnership with internal resources and external agencies. Build relationships with influential media, analysts, industry organizations, and other voices shaping our market. Develop compelling narratives around company announcements, product launches, customer stories, company milestones, and category trends. Build a consistent drumbeat of stories that strengthens Oscilar’s reputation and market position. Identify proactive opportunities to insert Oscilar and our executives into important industry conversations. Lead and hold our external PR partners accountable for results. Executive Thought Leadership Build programs that establish Oscilar’s executives as defining voices in the industry. Partner with our CEO and leadership to develop differentiated points of view on AI, risk, fraud, credit, compliance, and financial infrastructure. Develop signature content franchises and opportunities across media, social, events, research, and partnerships. Brand Campaigns & Experiences Launch creative campaigns that generate awareness and engagement. Partner with Events for activations and experiences. Build campaigns around product launches, customer announcements, research, and company milestones. Develop social, community, and experiential programs to expand Oscilar’s reach. Experiment with unconventional ways to make Oscilar standout. Team & Function Leadership Start as a player-coach, building programs while setting strategy. Lead our Brand and PR teams. Build the team, hire and develop talent as Oscilar scales. Own agency relationships and set playbooks and rhythms. Brand Experimentation Run quarterly experiments. Use AI to increase speed and quality. Constantly measure and iterate. Build playbooks for scale. WHAT YOU’LL DO Own Oscilar’s Brand, PR, and Communications roadmap and translate company strategy into a focused set of high-impact initiatives. Design and launch innovative brand programs that increase Oscilar’s visibility, credibility, and reputation. Build flagship initiatives and develop new creative ways to engage financial services leaders. Lead PR strategy around announcements, product launches, customer stories, executive leadership, and milestones. Build programs that elevate Oscilar’s executives and subject matter experts. Partner with Product Marketing to reinforce positioning. Collaborate with Events for memorable experiences. Partner with Design to create distinctive brand. Manage internal resources and external partners. Leverage AI to increase speed, quality, and scale. Experiment, measure results, and iterate. Build the team, systems, and playbooks to scale the function. WHAT WE’RE LOOKING FOR BRAND & COMMUNICATIONS LEADERSHIP 7+ years of experience across Brand Marketing, Communications, Integrated Marketing, Product Marketing, Demand Generation, or Growth Marketing, ideally at a high-growth B2B technology company. Track record of launching programs that increased awareness or engagement. Experience developing integrated campaigns across channels. Experience managing people, agencies, or cross-functional teams. Strong instincts to stand out in crowded markets. Excited to lead a world-class Brand and Communications organization. BUILDER MINDSET Be a hands-on doer. Move between strategy and execution. Thrive in fast-moving startups with high ownership. AI-NATIVE MARKETING Passion for leveraging AI to increase productivity and creativity. CROSS-FUNCTIONAL LEADERSHIP Excellent project and stakeholder management. BONUS EXPERIENCE Fintech, financial services, enterprise SaaS, cybersecurity, or AI experience. WHY THIS ROLE IS UNIQUE Oscilar is at a unique inflection point; you’ll define the brand from the ground up and scale with the company.