Compared with the selected benchmark ("All roles in Remote - Europe"), this listing's salary midpoint is about 94% lower. The offer sits below the benchmark range (€3,270–€13,970). The listed pay band (€417–€596) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 40 comparable listings.

About the role

What Will You Do? • Lead and support a team of up to 10 CRM Consultants, ensuring their work consistently meets Massive Rocket’s standards for quality, speed, and execution • Hold the team accountable to best‑in‑class delivery practices and the expectations of the CRM Practice • Lead the end‑to‑end execution of CRM initiatives within the Braze platform across multiple channels • Configure and customise Braze to bring strategies and campaigns to life with precision • Design and launch targeted, high‑impact marketing campaigns using Braze’s messaging capabilities • Leverage Braze’s segmentation and personalisation tools to tailor experiences to specific audience groups • Work closely with the strategy team and other stakeholders to ensure flawless alignment between strategy and execution • Partner directly with clients to understand their goals and shape solutions that deliver meaningful, lasting results

Job Details

Responsibilities

Lead and support a team of up to 10 CRM Consultants, ensuring their work consistently meets Massive Rocket’s standards for quality, speed, and execution
Hold the team accountable to best‑in‑class delivery practices and the expectations of the CRM Practice
Lead the end‑to‑end execution of CRM initiatives within the Braze platform across multiple channels
Configure and customise Braze to bring strategies and campaigns to life with precision
Design and launch targeted, high‑impact marketing campaigns using Braze’s messaging capabilities
Leverage Braze’s segmentation and personalisation tools to tailor experiences to specific audience groups
Work closely with the strategy team and other stakeholders to ensure flawless alignment between strategy and execution
Partner directly with clients to understand their goals and shape solutions that deliver meaningful, lasting results

Requirements

10+ years of CRM experience, delivering high‑quality work across complex customer engagement ecosystems
4+ years in a leadership or management role (Head of CRM, CRM Team Lead), guiding teams to consistent, high‑impact delivery
2+ years of hands‑on Braze experience, with a strong command of its features and best practices
Excellent attention to detail, including QA across campaigns, integrations, and documentation
Strong grounding in digital marketing, with a clear understanding of how CRM fits into the wider customer experience
Proven ability to leverage AI tools to boost productivity and streamline day‑to‑day workflows
Solid understanding of relational databases and data structures for smarter segmentation and personalisation
Proactive, collaborative mindset, thriving in cross‑functional environments
Excellent interpersonal and communication skills, built through agency or client‑facing experience
Comfortable operating in fast‑paced agency settings, managing multiple stakeholders and priorities
Fluent English (C1 level) with strong written and verbal communication