Head of Sales

We are seeking a Head of Sales – Betting & Gaming media to drive direct commercial relationships with iGaming operators, sportsbooks across Europe plus their agencies and manage a small team of new business sales representatives. This is a senior, hunter-led role with management responsibility, focused on driving new business growth and owning the full revenue cycle, senior client relationships, and the closure of complex, high-value programmatic deals. The role requires deep programmatic expertise, understanding of sportsbook and iGaming marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes. Responsibilities include owning and growing direct programmatic revenue, acting as the senior relationship owner, developing strategic account plans, managing end-to-end sales cycles, selling managed service campaigns, partnering with product and marketing teams, pipeline management, and representing the company at industry events. Requirements include 7+ years in digital and programmatic advertising sales, 3+ years selling to Sportsbooks and iGaming operators, experience managing a sales team, strong understanding of programmatic models, and excellent communication skills. The role is hybrid, based in London, with a minimum of 4 days in the office. Benefits include a competitive salary, wellbeing support, and career development opportunities. The company values diversity and inclusion, and applicants are encouraged to share demographic information.