Media Operations Lead

The Associate Lead, Owned Media Operations is responsible for the end-to-end execution, delivery, reporting, and optimization of advertising campaigns within Google Ad Manager, while supporting the reliability and commercial performance of the organization's owned websites, applications, advertising inventory, and proprietary first-party data operations. This is a senior individual-contributor role that combines hands-on platform expertise, analytical judgment, cross-functional coordination, and operational ownership. The role works closely with Customer Success, Media Buying, Business Intelligence, Product, Advertising Operations and Technical teams across multiple regions to translate campaign objectives into accurate setups, proactive optimizations, actionable reporting, and dependable operational outcomes. Main responsibilities: - Campaign Activation and Trafficking: Configure, traffic, quality-assure, launch, and maintain direct-sold, programmatic, sponsorship, and other supported campaigns in Google Ad Manager. - Google Ad Manager Configuration: Implement and validate orders, line items, creatives, targeting, custom key-values, frequency caps, tracking pixels, priorities, inventory assignments, and related delivery controls. - Quality Assurance and Launch Readiness: Perform detailed pre-launch and post-launch QA covering creative rendering, click behavior, tags, tracking, targeting, inventory mapping, platform permissions, naming, and reporting readiness. - Delivery Monitoring and Optimization: Monitor pacing, delivery, impressions, viewability, click-through rate, revenue, utilization, and other relevant indicators. - Technical Troubleshooting: Investigate and resolve campaign discrepancies, ad-serving failures, creative issues, targeting conflicts, tracking gaps, delivery limitations, and data inconsistencies. - Reporting and Analytics: Build, maintain, automate, and quality-assure dashboards and recurring reports in Sigma or similar BI platforms. - Performance Insights: Analyze delivery, pacing, viewability, CTR, revenue, fill rate, eCPM, inventory utilization, and historical trends. - Reporting Data Integrity: Maintain consistent campaign naming, key-value taxonomies, tagging standards, inventory structures, and metadata. - Yield and Inventory Optimization: Evaluate inventory and revenue performance across direct and programmatic demand. - First-Party Data Operations: Support first-party data operations, including audience intake, naming, validation, synchronization, refresh scheduling, platform distribution, access controls, and delivery confirmation. - Cross-Functional Collaboration: Partner with Customer Success, Media Buying, Business Intelligence, Product, Advertising Operations and Technical teams. - Client Relationship Management: Serve as a primary operational contact for the owners and representatives of websites and applications managed by the team. - Operational Expertise and Enablement: Act as a subject-matter resource for complex Google Ad Manager, inventory, delivery, reporting, and first-party data matters. Required Skills & Competencies: - Fluent English communication - Advanced expertise in Google Ad Manager - Solid grounding in digital advertising/programmatic ecosystem (SSPs, DSPs, auctions, tracking, optimization) - Proficiency in BI tools (Sigma, Looker, Power BI, Tableau) and strong Excel skills - Technical literacy: websites/apps, ad tags, HTML/JavaScript, SDKs, APIs, cookies, consent - Understanding of first-party data, audience segmentation, and data activation - Strong soft skills: attention to detail, problem-solving, stakeholder/client management, mentoring, and independent ownership - Responsible, validated use of AI tools Experience Requirements: - 4+ years in ad ops, publisher ops, campaign/programmatic/yield management - Required hands-on advanced experience with Google Ad Manager - Proven track record managing complex direct-sold, programmatic, or sponsorship campaigns end-to-end - Experience building reporting/dashboards in BI tools, ideally with cloud data warehouses (e.g., Snowflake) - Skilled in analyzing performance metrics (delivery, viewability, CTR, CPM, fill rate, pacing, discrepancies)