Affiliate Partnerships Specialist

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries, working in offices around the globe. This role sits in Agoda’s Brand team and focuses on leading the Activities vertical within the Agoda Ambassador program, including creator acquisition, agency partnerships, content growth, business strategy, and performance management. The role also leads engagement across Activities and Accommodations, drives cross-vertical automation, and supports broader priorities. The successful candidate will have strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders. What you’ll do – Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program. – Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and content supply. – Use data and insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives. – Collaborate with the Activities Marketing team to create and activate promotional codes that support creator campaigns and growth. – Support broader Accommodations and Brand priorities while maintaining focus on core Activities metrics. – Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities. – Scale agency partnerships by unblocking onboarding and managing relationships with at least three agencies. – Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues affecting participation or performance. – Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining strategy and operating rhythm for creators and agencies. – Own cross-vertical engagement charter, including calendars, communications, surveys, and rollout of new propositions. – Design and deliver initiatives to increase creator participation, posting frequency, and content creation. – Use engagement data to identify opportunities, refine communications, and improve effectiveness. – Plan and activate creator content for Activities across social platforms and markets. – Coordinate product and supply workflows with internal teams, balancing partner needs with performance. – Manage multiple workstreams across various teams in a fast-paced global environment. – Provide product and technical support by identifying issues and driving resolution. – Lead automation of the Agoda Ambassador program to improve efficiency, scalability, and partner experience. – Track, analyze, and communicate program performance, including daily bookings and creator activity. – Translate data into recommendations and decisions; improve processes and scale ways of working. What you’ll need to succeed – 4–5 years of relevant experience in social media, affiliate marketing, creator programs, agency management, partnerships, or related field. – Demonstrated experience managing creator, agency, or partner relationships and delivering measurable outcomes. – Strong analytical skills with SQL and Tableau ability to turn data into insights and growth strategies. – Experience with social monitoring tools to understand content activity, engagement, and program performance. – Experience with AI tools (e.g., Claude) or willingness to learn and apply them to improve operations. – Excellent stakeholder management, agency negotiation, creator communication, and project management skills, with ability to influence without direct authority. – Strong problem-solving skills, attention to detail, and bias for action; able to lead cross-functional work and manage multiple priorities. – High proficiency in written and spoken English for global collaboration. Please review our Hiring Process Guidelines before your interview.