Crypto Marketing Copywriter

Role Overview This position is for a Conversion Copywriter who can sell crypto without sounding like every other project shouting into the void. You will own the words that move people, from the first ad they ever see to the email that finally gets them to commit. This is the engine room of our growth, and the copy is yours. You think in hooks, angles and objections. You know that a sign-up is won or lost in the first line, and that high-converting is provable, not just claimed. You will write for a skeptical, crypto-native audience who can smell a lazy promise from a mile off. We are a remote-first company. We welcome applications from anywhere in the world but we work off South African Standard Time office hours. What you'll do Write copy that converts, not just reads well: This is the heart of the role. You'll write the ads, the landing pages, the emails and the in-challenge messaging that turn a cold scroll into a paying participant. Own the email and lifecycle journey: You'll write and shape the sequences that carry a lead from first sign-up to active participant and beyond. Welcome flows, launch sequences, re-engagement, win-back. You understand timing, segmentation and the psychology of the inbox, and you write each message to do a specific job. Fuel paid media with sharp creative: You'll partner with the performance team to write the hooks, angles and primary copy behind our Meta and paid campaigns. You know that the creative is where the spend lives or dies, and you can produce volume without dropping quality. Crack the crypto audience: You'll get inside the head of a trader, work out what they fear and what they want, and write in a voice that earns their trust. You translate complex crypto and trading concepts into copy that lands with both the degens and the newcomers. Test, learn and sharpen: You'll treat copy as something to be measured. You'll write variants, watch what wins, and feed those lessons back into everything you produce, so the work gets better launch on launch. Your skills and experience Proved conversion copywriter: A strong portfolio of direct response copy that drove real results. Email and lifecycle experience. Paid media literacy. Crypto fluency. AI-powered workflow. Numbers-aware. Fast and prolific. Direct communicator: UK English. Nice to have SEO knowledge, exchange experience, understanding of trading. We may use AI tools to aid the hiring process, with human final decisions. apply for this job