Customer Marketing Manager

The Customer Marketing Manager, reporting to the VP, Global Marketing, is responsible for driving incremental revenue from DoiT's existing customer base by marketing new product releases and services to the customers most likely to adopt them. This role works closely with Customer Success Managers (CSMs) and Account Managers (AMs) to turn customer insight into targeted, revenue-generating marketing. You will partner with CSM and AM teams, Product Marketing, and Data/Analytics teams to identify which customers are most likely to adopt new products and services, and build campaigns that reach them through the channels customers actually use - customer portals, Slack, email, and other high-signal, non-paid channels. This role sits at the intersection of: Customer marketing and lifecycle campaigns; Cross-sell and upsell enablement for CSMs and AMs; Owned-channel campaign development (portal, Slack, email). You are accountable for turning customer insight into measurable incremental revenue. Responsibilities include Customer Insight-Led Strategy & Segmentation; Campaign Development for Launch and Ongoing Use; Owned-Channel Marketing Execution. CSM & AM Enablement; Performance & Revenue Accountability. What Success Looks Like: Effective targeting for campaigns, growing library of reusable campaigns, measurable incremental revenue, strong partnerships with CSM and AM teams, effective use of owned channels beyond digital advertising. Qualifications: 2-3 years in B2B marketing with a strong core in campaign marketing, experience with owned and alternate customer channels beyond digital advertising, experience in the B2B technology space. Ideal Profile: Builds reusable campaigns, works well with CSMs and AMs, comfortable with customer data and owned channels, prefers owned channels over paid media, data-driven. We are remote-friendly with a global team and flexible schedules. Benefits include Unlimited Vacation, Flexible Working Options, Health Insurance, Parental Leave, Employee Stock Option Plan, Home Office Allowance, Professional Development Stipend, Peer Recognition Program. #LI-Remote