Position Summary This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. We're looking for a strategic, hands-on Senior Manager of Public Relations to lead communications across four product categories for the Home Entertainment business and build the programs that shape how the world talks about us. This role is equal parts brand storyteller, community strategist, and media operator — someone who can drive a cohesive earned media narrative while managing the day-to-day relationships and programs that fuel it.
Job Details
Responsibilities
- Lead communications strategy across four distinct product categories (TV, Audio, Memory, Monitors)
- Coordinate launch calendars and ensure media momentum
- Develop differentiated narratives while maintaining brand voice
- Partner with local and global stakeholders to align communications with business objectives
- Build and maintain relationships with tier-1 media
- Drive proactive pitching and manage product review programs end-to-end
- Design and run an earned influencer program
- Develop our Reddit presence and engage communities
- Develop thought leadership and analyst relations programs
- Manage agency relationships and internal stakeholders to ensure consistent messaging across markets
Requirements
- 8–12 years of PR or communications experience
- at least 3 years managing multi-program or multi-category portfolios
- Proven track record securing coverage in top-tier technology and consumer media outlets
- Hands-on experience running influencer programs with a strong preference for earned over paid approaches
- Direct experience with analyst relations
- Fluency with Reddit and ability to develop a credible brand voice
- Strong editorial instincts: able to write and edit quickly
- Experience managing agencies and/or direct reports
Skills & Technologies
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