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Salary analysis
Compared with the selected benchmark ("Market Average: Area Sales Manager"), this listing's salary midpoint is about 92% lower. The offer sits below the benchmark range (€3,800–€4,200). The offer's range width is broadly in line with the benchmark. This benchmark is based on 1 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| Market Average: Area Sales Manager | €3,800/per month | €4,000/per month | €4,200/per month |
| Pay in our data — not quoted in ad (Senior) | €317/per month | €333/per month | €350/per month |
Kekkilä-BVB is the European leader in horticulture. We supply products and services for professional glasshouse growers, retail, consumers and garden architects in more than 100 countries worldwide. We have strong product brands within professional and consumer growth markets, trading under the names BVB Substrates, Kekkilä Professional, Brill Substrates, BVB Landscaping, Kekkilä, Hasselfors Garden, Terra Brill, Jardino and Florentus. Together with our customers we grow for a better future. Kekkilä-BVB is part of Neova Group. www.kekkila-bvb.com. Do you want to make an impact in the professional horticulture sector in Belgium? Do you have commercial drive, affinity with substrate solutions and energy for building sustainable customer relationships? Then we are looking for you! Your role As Area Sales Manager Belgium you are primarily responsible for strengthening our market position within the professional horticulture sector in Belgium. You play a key role in further expanding our activities with professional growers, with a strong focus on soft fruit and key accounts. You translate the regional sales strategy into concrete short- and long-term plans for the Belgian market and actively contribute to achieving ambitious turnover and margin objectives. You will work closely with colleagues in the Benelux and the broader region. What will you do? - Strengthen our market position and brands within the Belgian professional horticulture - Develop and execute commercial plans specifically aimed at Belgium - Realize turnover and margin objectives within your region - Actively identify and approach new customers in Belgium - End-to-end manage the sales process, with focus on key accounts and professional growers (notably soft fruit) - Build and maintain strong, sustainable customer relationships - Develop and manage a healthy sales pipeline - Prepare accurate sales forecasts to support planning and control - Ensure correct recording of customer information in the systems - Intensively collaborate with marketing, customer service and product management - Share market information, leads and trends with colleagues in the Benelux and broader region - Report on results and market developments within the Belgian market What makes this role interesting? - A lot of autonomy and responsibility within the Belgian market - Direct impact on the further growth of our position in Belgium - Working in an international organization with strong brands - Close collaboration with various disciplines within the organization - Results-driven environment with clear KPI’s What do you bring? - MBO+/HBO level of work/thought - Strong commercial drive and result orientation - Good knowledge of products and market within (professional) horticulture; affinity with soft fruit is a strong plus - Knowledge of and network within the Belgian market is a clear plus - Strategic insight and the ability to turn plans into concrete actions - Experience with or affinity for key account management - Excellent negotiation skills - Strong communicative and interpersonal skills - Good stakeholder management and multitasking abilities - Experience with sales tooling and forecasting - Fluent Dutch; good knowledge of French is a strong plus - Good command of English for internal communication within our international organization What do you get in return? - A very challenging job in an international organization in an informal and pleasant working environment with ample growth opportunities - A 12-month contract with a view to permanent employment - A challenging position in a dynamic and international environment - Opportunities for professional development and growth - A competitive salary and attractive secondary benefits such as pension, 24 vacation days, 8% holiday allowance, company car, hybrid working, possible health insurances, WIA insurance, discounted sports, etc. - A bonus scheme based on company and individual objectives - A friendly and active employee association (voluntary) - Terms apply to Dutch contract structure; Belgian alignment if chosen Our core values are Focus on customer success, Achieving together, Courage to renew and Trust through respect. If you recognize yourself in this role, send your motivation and CV. For questions contact Ed Zwaanswijk or HR for recruitment process questions. Acquisitie naar aanleiding van deze vacature wordt niet op prijs gesteld.
Job Details
Responsibilities
- Versterken van onze marktpositie en merken binnen de Belgische professionele tuinbouw
- Ontwikkelen en uitvoeren van commerciële plannen specifiek gericht op België
- Realiseren van omzetgroei en margedoelstellingen binnen jouw regio
- Actief identificeren en benaderen van nieuwe klanten in België
- End-to-end beheren van het salesproces, met focus op key accounts en professionele telers (met name softfruit)
- Opbouwen en onderhouden van sterke, duurzame klantrelaties
- Uitbouwen en beheren van een gezonde sales pipeline
- Opstellen van nauwkeurige sales forecasts ter ondersteuning van planning en sturing
- Zorgdragen voor correcte vastlegging van klantinformatie in de systemen
- Intensief samenwerken met marketing, customer service en productmanagement
- Delen van marktinformatie, leads en trends met collega’s binnen de Benelux en de bredere regio
- Rapporteren over resultaten en marktontwikkelingen binnen de Belgische markt
Skills & Technologies

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