Lifecycle Marketing Specialist

TL;DR - You’ll execute Lovable’s lifecycle marketing for the self-serve base - activation, engagement, retention, and reactivation. Hands-on, AI-first, and increasingly driven by intelligent personalization. You’ll shape how millions of builders experience Lovable every day. What we’re looking for 5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale; 3+ years of deep, hands-on expertise with a modern lifecycle marketing platform like Braze, Iterable, or Customer.io; Fluency in Liquid templating and email HTML/CSS, segmentation logic, and event-driven campaign architecture, experience with CDPs, event pipelines (e.g., RudderStack) and SQL for self-serve analysis; Experience building adaptive, evolving lifecycle systems; Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic; Comfort operating in ambiguity and designing systems that improve over time; Content craftsmanship to ensure content going out always builds on Lovable’s brand. What you’ll do - Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation. - Lifecycle PoC for product launches, experiments, and GTM moments. - Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use, and what content to send, based on behavior and context. - Work AI-first across your entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis. - Build experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact. - Partner with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable. What Success Looks like - Increased lift from lifecycle marketing you’re working on vs baseline. - Builders experience Lovable’s lifecycle messaging as relevant, well-timed, and valuable. About your application - Please submit your application in English via our careers portal.