Regional Marketing Lead

Do you want to lead regional marketing that matters in customers’ everyday lives and supports business growth across Finland? We are looking for an experienced marketing professional to take responsibility for the regional marketing strategy and execution of Elisa’s consumer business. Role description As Regional Marketing Lead, you bring together regional business objectives, customer insight and the Elisa brand to create effective marketing activities. Your remit covers the consumer business’s nine commercial regions and all its product areas. You develop regional marketing strategies that support business growth, strengthen the brand and increase customer engagement. You turn strategic business priorities into clear marketing plans, concepts and campaigns. You lead marketing initiatives from planning through execution and evaluation. You work closely with sales, product managers, customer insight, brand and communications specialists. You also act as a key contact between national and regional teams. In this role, you have a visible influence on the direction of regional marketing and lead collaboration across a broad network of experts and partners, spanning teams and organisations. You have responsibility and the opportunity to combine strategic planning with practical delivery, and to suggest, test and improve ways of working based on data and customer insight. Your responsibilities include: - Developing and implementing regional marketing strategies and marketing plans - Turning business objectives into practical marketing activities - Leading the planning and execution of local marketing and communications initiatives - Developing commercially effective marketing concepts - Coordinating campaigns across channels, events, social media and sponsorships - Defining campaign objectives and measures of success - Monitoring campaign and channel results and continuously improving activities using data and customer insight - Directing external partners and agencies - Managing the regional marketing budget and allocating investments based on impact, business objectives and customer benefit The candidate we are looking for You have strong and diverse experience in marketing, product marketing, retail marketing or another comparable commercial role in a B2C business. You have successfully led marketing campaigns and large-scale projects and worked in a cross-functional environment. To succeed in this role, you need: - Strategic and analytical thinking - A track record of using data and customer insight in decision-making - Strong commercial understanding and a customer-oriented mindset - Experience with different marketing and media channels - The ability to lead projects and several concurrent initiatives - Strong stakeholder and influencing skills - Experience collaborating with agencies and other external partners - Experience working with senior-level management teams - A relevant higher-education degree, for example in marketing, business or communications - Fluent Finnish and English - Readiness to travel within Finland when needed Interested? Please send in your application soon. Eeva Luoto, Director, Consumer Marketing Strategy, will be happy to provide more information about the role and working at Elisa: eeva.luoto[at]elisa.fi. We look forward to getting to know you!