Marketing Analytics Manager

About Agoda About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings, with a diverse team and a global footprint. The Opportunity The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda’s most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence, capable of leading a team, shaping marketing strategy, influencing partnership direction, and driving measurable business impact through data-driven decision-making and stakeholder management. You’ll work with partner marketing leadership, regional business development teams, and Agoda’s commercial and product teams to ensure marketing strategies align with business priorities and revenue goals. What Makes This Role Unique Scale & Impact Own a full P&L for a multi-million dollar partnership Direct control over budget allocation across channels Your optimization decisions drive both immediate ROI and long-term partnership health Strategic Complexity Manage multiple brands with different customer profiles Navigate the intersection of B2B partnership management and B2C performance marketing Balance partner relationships with data-driven optimization Influence partner marketing strategy while ensuring Agoda profitability targets Channel Mastery & Technical Growth Oversee the full marketing funnel: Metasearch, Paid Search, App Marketing, Emerging Channels, Advanced SQL, A/B testing, Marketing analytics Cross-Cultural Collaboration Weekly syncs with partner marketing team Joint planning and collaborative problem-solving Key Responsibilities 1. Team Leadership & Development Manage, mentor, and develop a team of 2-3 marketing specialists Set team priorities and OKRs aligned to partnership goals Conduct performance reviews and career development conversations Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership Set overall marketing strategy and influence ROI targets; optimize investment levels to hit partnership goals Guide team on channel strategies and ensure execution excellence Own the full marketing P&L for the partnership Design experimentation roadmap to validate strategic hypotheses Monitor channel health and guide team to drill into anomalies or opportunities Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights Define analytics roadmap and experimentation strategy for the team Write SQL queries to answer strategic business questions and guide team on complex analysis Guide team on measurement frameworks and experiment design Synthesize insights into executive-ready recommendations with business impact quantification Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management Develop annual marketing roadmap and quarterly plans aligned to partnership goals Lead weekly syncs with partner marketing leadership Present quarterly business reviews to Agoda leadership (Director/VP level) Own the annual planning process and budget allocation across channels Partner with Agoda’s commercial and product teams on partnership optimization Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management Lead large, multi-workstream initiatives end-to-end Build detailed project plans with risk mitigation and milestone tracking Establish governance cadence and reporting mechanisms Ensure disciplined execution across markets and teams Requirements We’re looking for candidates who demonstrate 1. Analytical & Technical Skills SQL proficiency, strong analytical thinking, experience with marketing analytics tools, and 7-10+ years in marketing/analytics 2. Marketing Channel Knowledge Understanding of PPC, metasearch, app marketing, or SEO; experience with attribution models 3. Leadership & Stakeholder Management 5+ years people management; executive communication skills; complex stakeholder management 4. Execution Excellence Project management discipline; ability to manage multiple initiatives 5. Business Orientation Understanding P&L drivers and data-informed decision making What We Offer Ownership & Impact Learning Environment 64-bit efficiencies of the role and a culture of experimentation.