Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)
Associate Manager, Marketing Strategy
Posted Sep 11 (45 days ago) · Last updated Oct 26
Key facts
Bangkok-based Associate Manager in Marketing Strategy with relocation support
Where and how
Original job ad
As published by Agoda
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries, working in offices around the globe. The Performance Marketing Team is a world leader in online marketing, focused on data-driven programs that improve customer lifetime value. In this role, you will experiment with search ads, display campaigns, and modeling to optimize performance marketing across channels. Requirements include a Bachelor’s Degree or higher in a quantitative field, fluency in English, 4+ years’ experience in top-tier consulting or strategy roles, data analysis software proficiency (SAS, R, SPSS, Python, SQL), strong numerical reasoning, and Excel. Preferred: digital marketing experience and academic research. Relocation to Bangkok provided. The posting comes from Agoda, part of Booking Holdings.
This is the employer's own ad. Pay, requirements and the other details on this page are our reading of it, not facts the employer confirmed.
About the role
Summarised by JobCrawls from the job ad above.
Requirements
- Bachelor’s Degree or higher in a quantitative subject (computer science, mathematics, engineering, or science)
- Ability to communicate fluently in English
- 4+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company
- Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
- Good numerical reasoning skills
- Proficiency in Excel
- Intellectual curiosity
Responsibilities
- Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
- Modeling: Analyze data, develop models for optimization, and build dashboards for account managers.
Skills & technologies
PythonSQLExcelRSASSPSS