Head of International Sales

Head of International Sales, SOK MaRa Chain Management Lead the growth of international tourism sales in Finland We are looking for a visionary and results-oriented Head of International Sales for SOK Accommodation and Food Services (MaRa) Chain Management to lead international B2B sales, customer accounts and a skilled sales team. In this role, you will shape the direction of international tourism sales and put strategy into practice, with the goal of growing revenue, profitability and market position. You will join the sales leadership team of Finland's largest hospitality-sector operator, report directly to the Sales Director and work with well-known brands such as Sokos Hotels and Radisson Hotels, as well as a restaurant network covering Finland from Rovaniemi's Rosso to Helsinki's Kappeli. SOK MaRa leads sales in Finland's accommodation and restaurant sector and also plays a significant role in developing the whole industry. The role offers a vantage point at the forefront of Finnish tourism. Your responsibilities You will be responsible for international tourism sales as a whole and lead regional senior sales managers and sales managers. You will lead, coach and develop the sales team and build a culture that supports success. You will be responsible for revenue, profitability, budget, resourcing and prioritisation. You will own global planning and the operating plan for international sales and lead it according to identified opportunities. You will support salespeople in developing international key accounts and new business opportunities. You will oversee the overall picture and reporting for international sales as part of the SOK MaRa sales leadership team and work with stakeholders across business areas. You will work closely with revenue management, finance, marketing, chain management and business units. Our Helsinki office at Ässäkeskus is the workplace. We meet colleagues there several times a week. When work allows, you can also work remotely for part of the week. You will succeed in this role if You have strong experience in international B2B sales, account management and major customer negotiations in the growing tourism sector. You have built strong networks in international tourism B2B markets and know how to use them to drive growth. The role involves international cooperation with stakeholders in different markets and requires readiness to travel internationally. You have led a sales team in a goal-oriented and coaching manner. You combine strategic business insight with practical execution and commercial results. You are comfortable in complex situations and build cooperation across organisational and cultural boundaries. You communicate and negotiate fluently in Finnish and English; other language skills are an advantage. You have a suitable higher-education qualification or experience equivalent to the role. Why join us? You will take on a visible and influential leadership role in shaping the future of international tourism sales. You will work with a broad customer and partner network and experienced professionals. We offer the opportunity to combine strategic development, people leadership and commercial growth. In addition: Good, effective work is rewarded, and every employee is eligible for performance-based pay. You will have access to Finland's broadest employee benefits, including discounts on food, restaurants, hotels, electronics, cosmetics, children's rainwear, home appliances and car washes. Working with us makes life outside work a little easier and a lot more fun. Read more about our benefits at https://s-ryhma.fi/tyopaikat/miksi-s-ryhmaan. S Group is Finland's largest private employer, so opportunities are plentiful. Career paths are often long and sometimes winding, but always full of possibilities. We are a safe, Finnish business group. Most of our tax revenue stays in the local area, as do the benefits of our purchasing and construction. The significant impact of SOK and the whole S Group brings meaning to everyday work. Interested? Please send your CV and application as soon as possible, and no later than Wednesday, 4 November 2026. For more information, contact Aleksi Simonen, Vice President Sales at SOK MaRa Chain Management, on Monday 26 October from 13:00 to 14:00 and Thursday 29 October from 09:00 to 11:00, or Tiina Kansanen, Key Account Director at StaffPoint Executive, on Friday 30 October from 13:00 to 15:00 and Monday 2 November from 12:00 to 14:00.