Marketing Specialist
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Salary analysis
Compared with the selected benchmark ("In Helsinki, Finland: Marketing Specialist"), this listing's salary midpoint is about 92% lower. The offer sits below the benchmark range (€1,899–€5,550). The listed pay band (€255–€335) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 10 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| Market Average: Marketing Specialist | €2,170/per month | €3,667/per month | €5,842/per month |
| In Helsinki, Finland: Marketing Specialist | €1,899/per month | €3,600/per month | €5,550/per month |
The text below is the employer's original job description, extracted as written. Other details on this page, like salary, responsibilities, and requirements, are interpreted from that text by our system, not values the employer explicitly confirmed, so treat them as our best interpretation rather than verified facts.
Marketing Specialist sought forConsumer Goods unit to drive digital marketing and communications. Responsible for developing and executing marketing for the Uses & Consumer categories, building brand value, increasing market visibility, and supporting sales in collaboration with Category and Brand Managers for Auto Care, Footwear, and Home Garden. Serve as a trusted partner and expert on core marketing needs, particularly digital marketing and communications. The role involves content creation for social media, updating websites, SEO and content optimization, email marketing and marketing automation, visual material production, and coordinating marketing implementations with Berner’s online store team and external partners. Requires strong understanding of social media and digital marketing, experience with image/content production, proficiency in Adobe Creative Cloud, analytics and tools like Google Analytics and Search Console, and a willingness to explore new technologies and AI in marketing. Hybrid work arrangement in Southern Finland (Helsinki area).
Job Details
Responsibilities
- social media updates, content creation, optimization, monitoring and analysis for defined brands
- production and editing of brand assets and images
- website updates, SEO and linguistic model optimization, content production and process improvement
- newsletter and press releases production and email marketing and marketing automation implementation
- participation in photo shoots
- brand bank content management (images and assets)
- handling customer requests related to websites
- co-ordination of digimarketing implementations and development of operating models with Berner’s e-commerce team and external marketing partners
- analysis and reporting of digimarketing results (campaign effectiveness, SoMe metrics, web traffic, email marketing results)
- participation in marketing calendar planning with Brand Managers and stakeholders
Requirements
- Strong knowledge of SoMe and digital marketing
- Experience with image/content production and editing (Adobe Creative Cloud) and AI in marketing
- Experience with core digimarketing tools e.g. WordPress, Google Analytics, Google Search Console, email marketing platforms, social media management tools, SEO tools
- Analytical mindset with ability to measure marketing results
- Marketing, commercial or other applicable education and/or several years of relevant experience
- Commercial, proactive attitude and ability to work independently and develop processes
- Curiosity about new technologies and AI solutions
Skills & Technologies
| Location | Active listings |
|---|---|
| Vantaa, Finland | 2 |
| Oulu, Finland | 1 |
| Tampere, Finland | 1 |
| Role type | Active listings |
|---|---|
| Workshop Manager | 1 |
| Communications & Marketing Director | 1 |
| Role level | Active listings |
|---|---|
| Mid-Level | 1 |
| Senior | 1 |
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