Compared with the selected benchmark ("All roles in Austin, United States"), this listing's salary midpoint is about 66% higher. The offer sits above the benchmark range (€7,578–€14,541). The listed pay band (€16,667–€20,000) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 6 comparable listings.

Monthly salary comparison for Senior Director, Demand Generation
Market	Lower bound (25th percentile)	Median	Upper bound (75th percentile)
All roles in Austin, United States	€7,578/per month	€10,526/per month	€14,541/per month

About the role

About SecurityScorecard: SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts and funded by investors, SecurityScorecard’s rating technology is used by many organizations for risk monitoring, board reporting, and cyber insurance underwriting. The team is organized into regional pods, aligning marketing, sales, and customer success to drive enterprise pipeline growth. The Senior Director of Demand Generation will partner with sales leadership to develop ABM-based programs for enterprise tier accounts, execute multi-channel campaigns, and manage marketing operations and analytics, including Salesforce and marketing automation platforms. The role requires strong collaboration with cross-functional teams, and experience with ABM platforms like 6sense. A Bachelor’s degree is required; Master’s is a plus. The Benefits section outlines country-specific compensation, stock options, health benefits, and unlimited PTO. Total compensation range provided is $200k–$240k with performance-based incentives. Equal employment opportunity and diversity values are stated. Apply instructions are included for candidates.

Job Details

Responsibilities

Own and evolve demand generation strategy for enterprise ABM.
Partner with sales leadership to build personalized, pod-based campaigns.
Plan and execute multi-channel campaigns (email, paid digital, social, webinars, events).
Operate Salesforce and marketing automation platforms; collaborate on attribution and funnel reporting.
Use 6sense or comparable ABM platform for targeting.
Pilot AI-driven marketing approaches.
Lead a team including a manager and a contractor.
Budget management for demand generation.
Stay current on industry trends and customer insights.

Requirements

7 to 10 years of experience in demand generation, including ABM, ideally supporting enterprise or tier 1/tier 2 accounts.
Experience in a cybersecurity company, or marketing to technical or IT buyers (CISOs, CIOs, DevOps teams).
Hands-on experience with Salesforce and at least one marketing automation platform (Marketo, HubSpot, Pardot).
Experience with 6sense or a comparable ABM/intent-data platform.
Strong grounding in marketing operations: attribution tracking, lead management, funnel.
Ability to operate in a lean, decentralized marketing team with hands-on execution and copywriting when needed.
Exposure to AI-driven marketing or sales tools and willingness to learn new AI orchestration approaches.
Proven track record of building demand generation programs that grew revenue and pipeline.
Excellent communication and cross-functional collaboration.
Bachelor's degree in Marketing, Business, or related field; Master’s a plus.