Head of Marknadsföringsverksamhet - RELEX Solutions - Distans - Globalt

Marketing at RELEX is shifting toward a more programmatic, data-driven, and AI-powered engine. We are looking for a Head of Marketing Operations to steer that shift from operational and technical perspective – owning the systems, data, and processes that power how marketing operates globally. This is a role for someone who is both a hands-on architect and strategic advisor. You will set the operating vision for the team and stay close enough to the technology to own it in practice. You will lead and develop a first-class team with deep expertise across our marketing systems, AI enablement, modern workflow automation, lead management, data strategy, reporting, email marketing, and custom internal tool development for use cases across the marketing function. You will help steer operational development project prioritisation across the function and partner closely with leaders in Marketing, Sales Operations, Business Development, and IT to ensure marketing and sales run on integrated systems, data, and measurement, from first touches through to revenue. What You’ll Be Doing MarTech stack & architecture – Own the marketing technology stack end to end. From tool selection (including build-vs-buy decisions), to implementation and integrations. HubSpot is our central marketing automation platform and Salesforce our CRM; you keep data flowing reliably across them and the wider stack. AI & automation roadmap and enablement – Steer the AI roadmap for the marketing function and equip marketers to adopt AI tools and automation for recurring workflows, prioritising the highest-impact use cases. Data governance & analytics – Own data hygiene, privacy compliance (GDPR and regional regulations), and the processes that keep marketing data trusted. Steer data architecture improvements for more robust engagement scoring, activation and attribution. Refine and improve reporting standards to enable data-driven decision-making across the function. Lead lifecycle management – Own the lead management workflows from initial signals and conversion capture, through enrichment and scoring, to handover to BDRs. Partner with Sales Operations to continue refining the trackable path from MQL to SAL to pipeline and revenue. Campaign and event operations – Continue building efficiency in how the operations team supports and optimizes marketing campaigns, email marketing and event management processes in tight collaboration with key stakeholders across the function. Team leadership – Lead and develop the Marketing Operations team – set the vision and clear priorities, enable them to do their best work, and champion a collaborative, high-performing culture.