Sales Enablement Manager

Enablement Manager, Sales & AI transformation About Mirakl: Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways. Our Values: Our 5 values guide how we collaborate: - Work Hard Together: Teamwork and collaboration are the foundation of our success - Get Things Done: We prioritize action and efficiency for impactful results - Go Above & Beyond: We tackle challenges proactively and always aim for excellence - Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture - Satisfy & Empower Clients: We're committed to our clients' success 1. The Team You'll Join You'll be part of our Global Sales Enablement team led by Niamh, VP Global Sales Enablement. The team consists of 4 Sales Enablement Managers covering global markets. Together, you'll be driving sales effectiveness across Mirakl's global GTM organization by designing and deploying world-class enablement programs, embedding AI at the core of how our sales teams learn, sell, and grow. In this role, your primary focus will be the EMEA region. 2. Your Impact - Lead AI-Powered Enablement at Scale: Own the strategy, design, and operationalization of AI agents and tools across the global GTM organization; drive adoption, embed best practices, and continuously raise the bar for coaching and sales effectiveness - Architect AI Agents & Automated Workflows: Design, build, and deploy AI agents and enablement workflows that reduce manual effort, accelerate rep onboarding, and improve knowledge access across all sales roles and business lines - Drive Data-Led Enablement: Build a data-driven enablement culture; use Gong analytics, performance dashboards, and program metrics to identify capability gaps, optimize programs in real time, and demonstrate clear ROI to Sales Leadership - Own Onboarding & Continuous Learning Programs: Design and deliver scalable, repeatable onboarding and upskilling programs globally, covering core sales methodology (MEDDPICC & Challenger), product knowledge, and AI tool fluency; ensure coverage across all products - Ensure Business Continuity on Strategic AI Initiatives: Maintain momentum and accountability on critical in-flight AI projects, proactively identifying risks and keeping key stakeholders aligned - Influence Senior Stakeholders: Partner closely with Sales Leadership, AI leadership, and Management Team members to align enablement priorities with business goals; communicate program impact with confidence and clarity at all levels - Expand Enablement for New Business Lines: Build and iterate enablement programs for maturing lines such as Mirakl Ads and Connect, ensuring sales teams are equipped to compete and close 3. What You'll Bring to the Role Experience: - 5+ years in Sales Enablement, Learning & Development, or GTM Operations, in a fast-scaling B2B SaaS environment - Demonstrated experience designing, deploying, and iterating on AI agents or automated workflows for a sales or enablement context (e.g., using platforms such as Dust, or equivalent AI tooling) - Proven track record delivering enablement programs that produce measurable behavior change and revenue impact - Experience working with and deriving insights from tools such as Gong & Dust - Strong command of sales methodologies (MEDDPICC or Challenger) and the ability to translate methodology into practical, scalable coaching programs Skills: - AI-fluent: Comfortable architecting, building, and iterating on AI agents and enablement workflows; able to evaluate tools critically and translate capabilities into GTM use cases - Executive presence & influencing skills: Able to operate confidently at all levels of the organization; skilled at building consensus, navigating ambiguity, and driving cross-functional alignment - Instructional design: Skilled at creating engaging, scalable content for adult learners across regions, roles, and formats (live, async, digital) - Data-driven: Brings a metrics mindset to every program; knows how to measure what matters, spot patterns in Gong or LMS data, and turn insights into action - Cross-functional collaborator: Energized by working across Sales, Product Marketing, RevOps, AI, and People teams to deliver cohesive enablement experiences 4. Tools Used - Dust (AI platform & agent design) - Gong (conversation intelligence & analytics) 5. Languages - English – Bilingual / Native 6. Our Hiring Process - Introductory call with Elsa, Recruiter - Interview with the Hiring Manager - Peer interviews - Case study