Senior Manager, Offline Media

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process! About the role Offline is the biggest open opportunity on our growth team, and we’re excited to find someone to own the building of it with the right partners and a measurement-first model. You’ll own TV (linear + CTV), podcast, and direct mail end to end: partners, budget, testing, and the scale-or-cut calls. You’ll report to our VP of Growth and run the function independently, with a direct line to our CMO. This role is part of our remote HQ! We have a fully remote, high-trust work environment, and also come together on a quarterly basis for amazing off-sites where we can connect IRL. In this role, you will: • Relaunch and scale TV (linear + CTV) with Tatari: rebuild the plan, own creative rotation, and ramp spend on evidence, not gut • Rebuild our podcast program: choose the buying model (partner or in-house), select shows, set the DAI vs. host-read strategy, and put promo-code attribution in place • Scale direct mail profitably with our partners, and push on both strategy and measurement • Own offline measurement end to end: design and read Haus geo tests and holdouts, triangulate with post-purchase surveys and promo codes • Set and defend offline budgets, make scale/cut calls with conviction, and present them to leadership • Hold agency and partner teams to clear KPIs, and work with our creative team to make better TV, DM, and podcast assets • Build the quarterly test roadmap and the 2027 offline plan, including upfront decisions and new reach bets (OOH, sponsorships, portfolio buys) We're looking for someone who: • Has 8+ years in performance or growth marketing, including 4+ years owning offline channels (TV, podcast/audio, direct mail) brand-side at a DTC or consumer subscription brand • Has personally scaled an offline channel from test to meaningful budget • Has managed partners like Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob (agency-side leaders who owned results, not just execution, are welcome) • Designs and reads incrementality tests (geo holdouts, matched-market, platform lift) and knows how to calibrate an MMM with experiments • Knows TV buying and reporting (Tatari, iSpot), linear vs. CTV economics, and podcast buying (host-read vs. DAI, Magellan, Podscribe) • Understands direct mail audience modeling, holdout design, and response curves • Ties brand tracking (Tracksuit or similar) to acquisition • Is strong in Sheets/Excel and comfortable with Northbeam and post-purchase survey tools (KnoCommerce). SQL/BigQuery is a plus Approach to the role: • Measurement first: causal over correlational, skeptical of platform-reported numbers, and quick to push back on speculation • An owner who makes scale/cut calls with conviction and defends them with data • Treats partners as an extension of the team and holds them accountable, but never outsources the thinking • Comfortable with long feedback loops, and knows the difference between a brand bet and a failed test • A clear, concise communicator who can present to the CMO and VP of Growth and make our creative better • A full-funnel thinker who connects reach media to lower-funnel efficiency and brings non-traditional ideas Compensation & Benefits: At Grüns, we're committed to providing a competitive total compensation package grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $140,000 – $160,000 plus bonus depending on experience. Beyond base salary, we offer competitive equity packages and a comprehensive set of benefits designed to support the well-being, growth, and balance of our team. A bit about us... At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you. Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all. So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious. What we care about... • Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation. • Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners. • Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most. Compensation & Perks: For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!