
Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("All roles in New York, USA"), this listing's salary midpoint is about 32% lower. The offer sits below the benchmark range (€13,890–€13,890). Range-width comparison is limited because one of the salary bands is incomplete. This benchmark is based on 1 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| All roles in New York, USA | €13,890/per month | €13,890/per month | €13,890/per month |
| From job ad (Director) | €8,517/per month | €9,464/per month | €10,411/per month |
About the Role We’re looking for a research-first, media-savvy Director to lead end-to-end research design and delivery for media and advertising effectiveness engagements. This role blends deep market research expertise (questionnaire design, methodology, analysis, and insight storytelling) with strong media measurement fluency (cross-platform brand lift, addressable/CTV, digital ecosystems, and modern measurement frameworks). You’ll serve as a trusted advisor to senior client stakeholders, translating business questions into rigorous research approaches, and turning complex datasets into clear, story-driven recommendations that shape media strategy. You’ll also mentor and elevate teams—setting the bar for research quality, analytical rigor, and consultative client leadership. Primary Responsibilities - Lead end-to-end research design and delivery for complex media effectiveness studies, including methodology selection, survey design, and analytical approach - Translate client business objectives into rigorous, insight-driven research frameworks that inform media strategy and decision-making - Synthesize complex data into clear, compelling narratives that explain performance drivers and deliver actionable recommendations - Serve as a trusted advisor to senior client stakeholders, guiding measurement strategy and campaign learning agendas - Apply deep expertise in cross-platform media measurement (e.g., brand lift, attribution, audience insights across digital, CTV, and linear) - Oversee quality, rigor, and consistency across all research outputs, establishing best practices and elevating team standards - Mentor and develop team members, strengthening research, analytical, and storytelling capabilities across levels - Partner cross-functionally (e.g., product, data science, operations) to deliver integrated, high-quality solutions - Support account growth by identifying new research opportunities and contributing to proposals and client development Essential Knowledge & Experience - 8–12+ years of hands on experience in market research/insights, with demonstrated ownership of research design, analysis, and client-facing delivery (agency/supplier-side preferred) - Strong expertise in quantitative research methods, including survey design, questionnaire development, and analytical interpretation - Direct experience in media and advertising effectiveness measurement, including brand lift, cross-platform, and/or audience insights - Proven ability to translate complex data into clear, insight-driven recommendations for senior stakeholders - Strong client leadership skills, with experience managing relationships, influencing decisions, and navigating complex engagements - Track record of mentoring and developing teams, elevating research rigor and consultative capabilities - Excellent communication and storytelling skills, with the ability to present complex findings in a clear and compelling way, often to senior stakeholders - Highly organized with strong prioritization skills; able to manage multiple workstreams while maintaining quality - Bachelor’s degree in a relevant field (e.g., marketing, business, social sciences, analytics)
Job Details
Responsibilities
- Lead end-to-end research design and delivery for complex media effectiveness studies
- Translate client business objectives into insight-driven research frameworks
- Synthesize complex data into compelling narratives and actionable recommendations
- Serve as a trusted advisor to senior client stakeholders on measurement strategy
- Apply expertise in cross-platform media measurement (brand lift, attribution, audience insights)
- Oversee quality and consistency across research outputs and establish best practices
- Mentor and develop team members' research and analytical capabilities
- Partner cross-functionally with product, data science, and operations teams
- Support account growth by identifying new research opportunities
Requirements
- 8–12+ years of experience in market research/insights
- Expertise in quantitative research methods, survey design, and analytical interpretation
- Experience in media and advertising effectiveness measurement (brand lift, cross-platform, audience insights)
- Ability to translate complex data into recommendations for senior stakeholders
- Strong client leadership and relationship management skills
- Track record of mentoring and developing teams
- Excellent communication and storytelling skills
- Bachelor’s degree in marketing, business, social sciences, or analytics
Skills & Technologies
Education Level
BachelorBenefits & Perks

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