Partner Marketing Manager

About Workato Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. Responsibilities We are looking for an exceptional Partner Marketing Manager to join our growing team. In this role, you will be involved in developing and executing our partner marketing strategy across the North America partner ecosystem, including systems integrators (SIs) and GSIs spanning the to, through, and with partner motions. In this role, you will also be responsible to: - Support North America partner marketing strategy and annual joint marketing plan with sales, marketing, and partner leadership, including target verticals, use cases, and mutual pipeline commitments - Plan and execute co-marketing campaigns and partner-facing content with System Integrator Partners to drive pipeline and awareness - Own a clear Market Development Fund (MDF) operating model (intake, prioritization, budget allocation, approvals) and invest in the activations that produce the highest ROI - Support planning and execution of Workato's partner-facing events (Partner Kick Off, Partner Day, Partner Advisory Board) - Track and report on partner marketing performance against ARR, ROI, and pipeline goals, partnering with Sales, Partner, Enablement, and Marketing Ops to keep programs aligned and on schedule Requirements Qualifications / Experience / Technical Skills - Bachelor's degree in Marketing, Business Administration, or a related field - 5+ years of marketing experience, ideally within B2B technology, channel marketing, or partner ecosystems - Strong understanding of co-marketing strategies and experience managing partner relationships or alliances - Experience developing marketing content, campaigns, enablement materials, and event programs - Proven ability to plan and execute partner-driven events and initiatives - Strong analytical mindset with experience measuring campaign performance, tracking ROI, and optimizing marketing programs Soft Skills / Personal Characteristics - Excellent communication and interpersonal skills, with the ability to build trusted relationships with partners, customers, and internal stakeholders - Ability to work independently, take ownership, and proactively drive initiatives from concept through execution - Strong project management and organizational skills, with the ability to prioritize competing deadlines - Comfortable operating in a dynamic environment with evolving priorities - Ability to collaborate effectively across marketing, sales, operations, and partner teams