Growth Marketing Specialist

Growth Marketing Specialist role focusing on driving growth through data-driven digital marketing efforts. You will be responsible for operating and developing digital advertising across channels such as Google Ads and Meta, designing and executing marketing and sales tests including A/B experiments, improving website and checkout funnel conversion with partners, leveraging web analytics and customer data for decision-making, maintaining organic search performance (SEO and GEO), developing email marketing and marketing automation for lead generation, retention and upsell, collaborating closely with business, technology, and partner teams, and measuring, analyzing and reporting results to turn insights into action. The role blends analytical thinking, creativity, business understanding and experimentation. The position requires experience with web analytics (GA4), conversion rate optimization and A/B testing (Convert or similar), practical experience in digital advertising operations (Google Ads, Meta or similar), and capability to develop organic search. A relevant university degree is preferred. Expect proactive work style and collaboration with stakeholders. Hybrid work model and multiple office locations are available.