
Employer Brand Manager
Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("All roles in Amsterdam, Netherlands"), this listing's salary midpoint is about 91% lower. The offer sits below the benchmark range (€1,667–€13,890). Range-width comparison is limited because one of the salary bands is incomplete. This benchmark is based on 5 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| All roles in Amsterdam, Netherlands | €1,667/per month | €8,102/per month | €13,890/per month |
| Pay in our data — not quoted in ad (Manager) | €675/per month | €675/per month | €675/per month |
The Employer Brand Manager plays a key role in bringing our employer brand to life through creative campaigns and meaningful events. Joining a newly established team within a fast-growing, international company, this role offers a unique opportunity to shape how we connect with talent around the world. As we continue to scale and hire at pace, the Employer Brand Manager will lead the design and delivery of high-impact initiatives that drive awareness, deepen audience connection, and showcase our culture. By turning employer brand strategy into people-focused campaigns and standout experiences, this role helps position us as an employer of choice in a competitive global market. Key Responsibilities - Lead the end-to-end design, planning, and execution of employer brand campaigns that support hiring initiatives, culture storytelling, and strategic priorities. - Plan and manage a diverse range of events including career fairs, industry conferences, sponsorships, and internal brand activations that engage both current employees and external talent. - Collaborate closely with Talent Acquisition, HR, and Internal Communications teams to ensure campaigns and events align with overall business objectives and talent strategies. - Develop and leverage compelling storytelling to translate brand values and employee value proposition (EVP) into engaging narratives and authentic experiences. - Monitor and analyze the effectiveness of campaigns and events using relevant metrics, providing actionable insights and recommendations to continuously improve impact. - Maintain brand consistency and ensure all activities reinforce the company’s EVP and employer brand standards. - Manage relationships with external vendors, agencies, and partners to deliver high-quality and impactful campaigns and events within budget and timelines. - Champion innovative ideas and creative approaches to continually enhance the employer brand experience across all touch points. Key Qualifications & Experience - Bachelor’s degree in Communications, Marketing, HR, or related field. - Proven experience in employer branding, recruitment marketing, events management, or a related field. - Demonstrated ability to design and deliver multi-channel campaigns and events that drive engagement, attract talent, and reflect company culture. - Strong storytelling skills with the ability to turn brand values into clear, compelling narratives and experiences. - Excellent project management skills, with experience leading cross-functional initiatives from concept to execution. - Comfortable working in a fast-paced, high-growth environment with changing priorities and multiple stakeholders. - Strong collaboration and communication skills; able to influence and partner effectively with teams such as Talent Acquisition, HR, and Communications. - Experience managing external vendors, agencies, or partners to deliver high-quality work. - A global mindset and experience working across different regions or cultures is a plus. - Familiarity with employer brand measurement tools, event ROI tracking, and data-driven decision making
Job Details
Responsibilities
- Lead end-to-end design and execution of employer brand campaigns
- Plan and manage career fairs, industry conferences, and internal brand activations
- Collaborate with Talent Acquisition, HR, and Internal Communications
- Translate brand values and EVP into engaging narratives and experiences
- Analyze campaign effectiveness using metrics and provide actionable insights
- Maintain brand consistency and reinforce EVP standards
- Manage external vendors, agencies, and partners within budget and timelines
- Implement innovative ideas to enhance the employer brand experience
Requirements
- Bachelor’s degree in Communications, Marketing, HR, or related field
- Proven experience in employer branding, recruitment marketing, or events management
- Ability to design and deliver multi-channel campaigns and events
- Strong storytelling skills
- Excellent project management skills
- Ability to work in a fast-paced, high-growth environment
- Strong collaboration and communication skills
- Experience managing external vendors and agencies
- Global mindset and experience working across different regions (plus)
- Familiarity with employer brand measurement tools and event ROI tracking
Skills & Technologies
Education Level
Bachelor
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