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Salary analysis
Compared with the selected benchmark ("All roles in Bangkok, Thailand"), this listing's salary midpoint is about 90% lower. The offer sits below the benchmark range (€9,260–€13,890). Range-width comparison is limited because one of the salary bands is incomplete. This benchmark is based on 3 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| All roles in Bangkok, Thailand | €9,260/per month | €13,890/per month | €13,890/per month |
| Pay in our data — not quoted in ad (Senior) | €1,158/per month | €1,158/per month | €1,158/per month |
ABM & Lead Generation Manager role overview: A build role that owns the entire acquisition funnel for the named universe—from top-of-funnel demand generation to the deepest 1:1 account plays—weighted toward ABM depth. The role runs a tiered account-based motion (1:1, 1:few ABM and capped 1:many Lead Gen) across a named list. The position is a player-coach with a small team, carrying the top 3–5 marquee accounts, balancing leadership with hands-on work. Responsibilities include setting goals and capacity across tiers, guiding content and executive engagement, and defining account-level and funnel measurement in collaboration with Marketing Ops/RevOps; leading and growing the team and selling the program internally. Requirements include 6+ years in B2B marketing and/or sales with 3+ years in ABM or named-account field marketing, full-funnel capability, and experience in BD partnerships, multi-product selling, and CRM/MAP fluency.
Job Details
Responsibilities
- Own the target universe and the full funnel: tier the named list with BD; decide 1:1, 1:few, or 1:many treatment; set goals, capacity allocation across tiers (~70% toward ABM), and operating rhythm.
- Run a capped 1:many Lead Gen engine over the tail - templated, archetype-segmented campaigns built with the shared Marketing Ops Specialist, routed cleanly to BD - deliberately bounded so it cannot crowd out the deep work.
- Carry the marquee accounts yourself (player-coach); co-own named accounts with BD; guide committee mapping; own the multi-product narrative and land-and-expand path.
- Direct bespoke content and exec engagement; build the playbook; define and own account-level and funnel measurement with MarOps/RevOps; lead and grow the team; sell the program internally.
Requirements
- 6+ years in B2B marketing and/or sales, with 3+ years in ABM or named-account field marketing.
Skills & Technologies
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