Sales Manager

Valio’s retail field sales is one of its key sales functions, responsible in part for implementing measures at chain and store level and continuously developing customer relationships. We are now seeking a Sales Manager for our headquarters in Helsinki on a permanent basis. You will be an important part of an ambitious food company whose products are sold in 60 countries. You will sell high-quality products from a respected brand house that are part of Finnish people’s everyday lives. In this role, you will be responsible for separately defined retail accounts and our retail sales service function. Your customers include Minimani, Halpa-Halli, Keskinen and PicknPay. You will implement the targets set for Valio’s retail sales and take responsibility for sales, customer relationships and their development for your own accounts. You will work with chain sales and other internal stakeholders. You will form a close working partnership with the Sales Manager responsible for field sales, jointly developing operating models and cooperation between sales and sales services. You will report to the Director of Accounts and Field Sales. The role requires: - Strong commercial expertise and a results-oriented approach, with experience in successful sales work or leading successful sales work. - An interest in customer collaboration and its development, understanding of retail customers’ operating models, and business knowledge. - Strong negotiation skills, a creative and solution-oriented approach to work, and good interpersonal skills. - Good pressure tolerance and organisational skills in a fast-paced working rhythm, initiative and decision-making ability. - Genuine interest in people management, a coaching approach and interest in team development. Previous supervisory experience is an advantage. - A commercial higher-education degree or at least a university of applied sciences degree. - Good Finnish and English skills; Swedish skills are an advantage. - Familiarity with common information systems as well as SAP and CRM systems, and fluent use of them. - Readiness to travel and a driving licence. Your duties include: - Developing sales in your assigned accounts. - Planning, monitoring and analysing sales and activities. - Operational and tactical sales work using retail field sales resources. - Actively monitoring market developments and the competitive situation in your area of responsibility. - Regular sales reporting according to company practices. - Assortment and campaign work, and sales-period presentations. - Leading your team and carrying out supervisory duties. - Leading and developing the retail sales service function. - Coordinating sales acceleration and development measures in retail sales. We offer you a varied and challenging role in retail, the opportunity to help develop tomorrow’s successful products and solutions for our customers and grow sales of our classic products, and a role where you can learn from Valio professionals and develop your expertise. You will be part of a workplace that values your perspective and skills. An encouraging, community-minded way of working and learning from one another is one of the key things about working at Valio. Every Valio employee’s contribution matters. We invest in managers’ capabilities, people-centred leadership and developing cooperation within teams. Over the past two years, we have built coaching leadership into everyday work through training and practical exercises. We want every Valio employee to have a clear understanding of their role and goals, and the opportunity to influence their work and skills. We pay attention to employee wellbeing and engagement at work, as well as occupational safety, using various measures. You will also have access to the personnel benefits of a large Finnish company. For further information about the role, contact Jani Pasanen, Director of Accounts and Field Sales, on Thu 15 October from 13:00 to 16:00, Fri 16 October from 12:00 to 14:00, or Mon 26 October from 14:00 to 16:00. Submit your application through the application link by 1 November 2026.