
Communications Manager
Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("All roles in Helsinki, Finland"), this listing's salary midpoint is about 93% lower. The offer sits below the benchmark range (€2,070–€5,000). The listed pay band (€219–€265) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 2534 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| All roles in Helsinki, Finland | €2,070/per month | €2,907/per month | €5,000/per month |
| Pay in our data — not quoted in ad (Manager) | €219/per month | €242/per month | €265/per month |
Veikkaus is seeking an experienced professional in internal communications and employer branding for a permanent, full-time position. The role is central to building Veikkaus into a respected and successful international gaming group as the Finnish market opens to competition and the company expands internationally. The Communications Manager will lead the Internal Communications and Employer Brand team, managing three communication specialists. Key responsibilities include developing the employer brand for internal and external audiences, ensuring the company's strategy, culture, and values are reflected in internal communications, and supporting management and supervisors during periods of change to engage staff and build a shared direction. Additionally, the role involves managing multi-channel content production for the intranet, social media, and career pages, as well as collaborating with the people team. The manager will also develop methods to measure the impact of communications, ensuring that activities are based on data, goals, and business needs. The ideal candidate has several years of experience in similar roles, a bold and proactive approach, and proficiency in utilizing AI in their work. A higher education degree is required, and fluency in both Finnish and English is essential.
Job Details
Responsibilities
- Build and develop Veikkaus's employer brand for internal and external target groups
- Ensure strategy, culture, and values are reflected in internal communications
- Support management and supervisors in change management and staff engagement
- Lead the Internal Communications and Employer Brand team as a supervisor for three specialists
- Manage multi-channel content production for intranet, social media, and career pages
- Develop and implement metrics to measure the impact of communications based on data and business needs
Requirements
- Several years of experience in similar roles with proven success in competitive and changing environments
- Bold and proactive approach with strong collaboration skills
- Proficiency in utilizing AI in daily work and a desire for continuous learning
- Higher education degree suitable for the position
- Fluency in Finnish and English (written and spoken)
Skills & Technologies
Education Level
MastersBenefits & Perks

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