Digital Marketing Specialist

Suomen Rokotepalvelu and VaccinDirekt are together among the leading providers of preventive healthcare in the Nordics. We offer high-quality vaccination services through Vaccination Clinics and Vaccination Buses. Suomen Rokotepalvelu has operated in the field since 2008 and is known for excellent customer satisfaction (NPS over 90). We are now looking for a person for the role of Digital Marketing Specialist to be responsible for the implementation of digital marketing in the Finnish market and to grow customer acquisition, engagement, and growth. You will report to the Commercial Director in Sweden and to your immediate supervisor, the Country Manager of Finland. You will be part of the group's commercial team but will also work in close cooperation with the Finnish team. The work is based in Finland, in Pitäjänmäki. **Role Description** You are responsible for the operational implementation of digital marketing – producing content for digital channels, our CRM tools, and our homepages. Your task is to translate the group's digital marketing strategy into measurable results in the Finnish market. You will work closely with the group team and the Finnish marketing team, especially with the Digital Product Manager regarding website development and CRM. You will be supported by a group-level Digital Designer (materials) and a Data/CRM Analyst (reporting, segmentation, customer data), as well as the Finnish Marketing and Communications Director. Regarding paid media (SEM and Meta) and search engine optimization, you will collaborate with external agencies or consultants – your role is to design campaigns and set clear goals. **Main Responsibilities** **Digital Marketing – SEM & SEO, Social Media** 1. Plan SEM and Social Media campaign calendars – define goals, target groups, messages, timing, and budget allocation per campaign 2. Brief agency partners on strategy and creative direction; agencies are responsible for technical implementation, bid management, and optimization towards agreed ROI and CAC targets 3. Understand Google Ads and Meta platforms well enough to evaluate partner performance, review results, and strive for continuous improvement 4. Own GA4 reporting – monitor traffic, conversions, and costs and report to the Commercial Director 5. Ensure that campaigns and landing pages are implemented correctly and that GA4 data is reliable and usable **Website & Content** 1. Keep our website up to date with correct conversion-optimized content 2. Publish content that attracts and engages the target audience at the right stage, supported by communication team experts 3. Collaborate with the Digital Product Manager (Swe) on website improvements, new features, and user experience 4. Ensure that prices, clinic opening hours, and the bus tour schedule are always up to date in all digital channels **Customer Engagement – Voyado (Email & SMS)** 1. Owner of the CRM tool (Voyado) 2. Build and maintain automated journeys – welcome, vaccination reminders, post-visit follow-ups, and win-back paths – via email and SMS 3. Plan and implement campaign mailings according to the commercial calendar (seasonal campaigns, new services, local campaigns) 4. Manage target group segmentation together with the group Data/CRM Analyst 5. Continuously monitor and improve open and click-through rates as well as CRM channel conversion **Requirements and Experience** **We require** - 3–5 years of experience in digital marketing roles, preferably in a B2C environment - Strong understanding of Google Ads and Meta – you know the platforms well enough to evaluate strategy and understand results, even if you do not implement campaigns yourself - Fluent use of GA4 – you can navigate the platform, read reports, and take action without a data analyst by your side - Knowledge of SEO basics – keyword prioritization, content structure, technical basics - Experience with CMS platforms (e.g., WordPress, Contentful, or similar) and the ability to publish and edit content independently - Experience in email marketing and marketing automation – building journeys, target group management, and copywriting - Strong written communication skills in Finnish and English - Self-directed, structured, and capable of managing multiple work entities independently in a small local team **Considered an advantage** - Experience with Voyado or a similar platform (e.g., Braze, Klaviyo, Emarsys) - Experience in healthcare, medicine, wellness, or another regulated industry - Swedish language skills (useful for internal group-level communication).