JobCrawls
Job alerts, saved jobs and deadline reminders on your phone
B2B Marketer Salary in Finland 2026
B2B Marketer pay is typically €4,900 a month.
The middle half of the pay runs from €3,970 to €6,040. About €3,381 is left after tax. The median for all occupations in Finland is €3,772.
Monthly pay before tax
What raises and lowers B2B Marketer pay?
- Helsinki+€28
- Oulu−€28
Show the figures as a table
| Factor | Difference | Estimated pay | Ads |
|---|---|---|---|
| Helsinki | +€28 | €4,928 | 3 |
| Oulu | −€28 | €4,872 | 3 |
The curve is Statistics Finland’s earnings for the occupation group “Advertising and marketing professionals” (2024), raised to July–September 2026. Each bar applies the pay difference seen in job ads to it: 5 ads state the pay. A paler bar means fewer than 20 ads.
Updated 11 November 2026Cite this page
How we estimate payWhat salary should you ask for?
Too few job ads for this role state the pay to suggest an ask yet.
3 open B2B Marketer jobs
The best-paid ad offers €1,920–2,080 · 0 new this week
- B2B MarketerTrainers' House Oyj · Turku€1,920–2,080
- B2B MarketerTrainers' House Oyj · Helsinki€1,920–2,080
- B2B MarketerTrainers' House Oyj · Oulu€1,920–2,080
Facing a pay talk or an offer? Scout works out what to ask for in this role, with a script to say it. Try Scout free
B2B Marketer pay by employer sector, and starting pay
Statistics Finland’s median for full-time employees in each employer sector, raised to July–September 2026 with that sector’s own pay growth.
| Employer | Median now | Median 2024 | Full-time employees |
|---|---|---|---|
| Private sector | ≈€4,920 | €4,613 | 15,927 |
| Municipalities | ≈€4,270 | €4,004 | 556 |
| State | ≈€4,830 | €4,673 | 106 |
Pay is highest in the private sector (about €4,920) and lowest in municipalities (about €4,270).
B2B Marketer earnings with supplements are about €2,900 higher than ads say
Job ads state the base pay. Statistics Finland counts everyone in the job, shift supplements included.
How much is left after tax
| Gross a month | Take-home a month | |
|---|---|---|
| Lowest-paid tenth | €3,294 | €2,542 |
| Lower quarter of the range | €3,970 | €2,898 |
| Median | €4,900 | €3,381 |
| Upper quarter of the range | €6,040 | €3,939 |
| Best-paid tenth | €7,375 | €4,592 |
Gross pay from Statistics Finland. Take-home after income tax at the average municipal rate, without church tax, and the employee’s pension and unemployment insurance contributions.
Pay in related roles
How tight is the B2B Marketer job market?
At the end of September 2026, the occupation group advertising and marketing professionals had 39.3 unemployed jobseekers per open job, counting JobCrawls ads as well as the employment service register. The register alone gives 55.5: it only sees vacancies reported to the public employment services, and many jobs, most professional ones among them, are advertised only elsewhere.
The lower the number, the tighter the market: more openings for each jobseeker, and employers compete harder to hire. Across all occupations the figure is 9.7 (12.1 in the register alone).
Advertising and marketing professionals
Register and JobCrawls ads39.3
Employment service register55.5
All occupations
Register and JobCrawls ads9.7
Employment service register12.1
JobCrawls analysis of Statistics Finland and JobCrawls data. Unemployed jobseekers and vacancies: Statistics Finland, Employment Service Statistics (CC BY 4.0), end of September 2026. Open jobs are the register’s vacancies plus JobCrawls ads that are not on Job Market Finland. One ad can be for several positions, and ads we could not place in an occupation group are left out. · Data and reuse
Where the B2B Marketer pay estimate comes from
Every figure on this page, who it counts and where it comes from. The headline is Statistics Finland’s; the job ads only set the differences between cities, sectors, levels, skills and languages.
Full-time employees in “Advertising and marketing professionals”, 17,029
- Median, estimated for today≈€4,900July–September 2026, our estimate · 2024 figures × pay growth since (+6.6%, 14uw/14uv) ↗
- Average, estimated for today≈€5,190July–September 2026, our estimate · 2024 figures × pay growth since (+6.6%, 14uw/14uv) ↗
- Middle half, estimated for today≈€3,970 – €6,040July–September 2026, our estimate · Read off the curve through the 10%, median and 90% lines
- Median€4,6002024 · Statistics Finland 15au
- Average€4,8712024 · Statistics Finland 15au
- Bottom and top 10% lines€3,090 / €6,9192024 · Statistics Finland 15au
5 job ads for the role that state the pay
- Median starting pay offered€2,000Last 12 months · JobCrawls
| Figure | € / month | Who is counted | When | Source |
|---|---|---|---|---|
| Median, estimated for today | ≈€4,900 | Full-time employees in “Advertising and marketing professionals”, 17,029 | July–September 2026, our estimate | 2024 figures × pay growth since (+6.6%, 14uw/14uv) ↗ |
| Average, estimated for today | ≈€5,190 | |||
| Middle half, estimated for today | ≈€3,970 – €6,040 | Read off the curve through the 10%, median and 90% lines | ||
| Median | €4,600 | 2024 | Statistics Finland 15au | |
| Average | €4,871 | |||
| Bottom and top 10% lines | €3,090 / €6,919 | |||
| Median starting pay offered | €2,000 | 5 job ads for the role that state the pay | Last 12 months | JobCrawls |
Statistics Finland publishes earnings by occupation once a year; the latest is 2024. Like the salary hub, we raise each figure by how much average full-time pay has grown since in the employer sectors where the occupation works, so today’s levels are estimates (≈).
Cite this page
You are free to quote and reuse these figures, also commercially, with a link back to this page.
Quote with the figure
B2B Marketer Salary in Finland 2026: median €4,900 a month (JobCrawls, based on Statistics Finland earnings data, updated 11 November 2026). https://www.jobcrawls.com/en/salary/b2b-marketer
Reference
JobCrawls (2026). B2B Marketer Salary in Finland 2026. Updated 11 November 2026. https://www.jobcrawls.com/en/salary/b2b-marketer
HTML link
<a href="https://www.jobcrawls.com/en/salary/b2b-marketer">B2B Marketer Salary in Finland 2026</a> (JobCrawls)
Common questions about B2B Marketer pay
Short answers from the same figures.
What does a B2B Marketer earn in Finland?
The median salary is about €4,900 and the average about €5,190 a month, from Statistics Finland’s earnings for the occupation raised to July–September 2026. Job ads for the role state a median of €2,000: ads quote base pay, without shift supplements.
How much of a B2B Marketer’s pay is left after tax?
From €4,900 a month, about €3,381 is left after tax and the employee’s own contributions, at the average municipal tax rate without church tax.
What is the hourly pay for a B2B Marketer?
About €30.63 an hour, counting the Statistics Finland median of €4,900 a month over 160 working hours.
What is B2B Marketer pay in the private sector?
In the private sector the median is about €4,920 a month, against about €4,270 in municipalities.
Is B2B Marketer pay good?
The median of €4,900 is 30% above the median for all full-time employees in Finland (€3,772).
Best-paying open jobs
Stated pay compared with the median €4,900.
Companies hiring B2B Marketers
1 employer has an open job for this role right now.
Trainers' House Oyj3 open jobs · Helsinki