Paid Media Specialist

Aurora Live – Helsinki\u2026 We are looking for a Paid Media Specialist to help us scale results with speed across paid channels. You\'ll directly work with our Growth Marketing Manager — owning campaign execution, diving into performance data, and moving fast on creative experiments. What you\'ll do Paid campaign execution Build and optimize campaigns in ad platforms (LinkedIn, Meta, Google) — structuring campaign groups/audiences, setting campaign objectives, bid strategies, conversion tracking, landing pages and UTM parameters. Monitor daily and monthly spend pacing across campaigns and markets, adjusting bids and reallocating budget within agreed parameters to hit targets. Plan and optimise landing pages — aligning page messaging to ad creative and running tests to improve form completion rates. Reporting & analysis Track core campaign metrics daily/weekly: impressions, clicks, CTR, CPL, conversion rate, and spend pacing. Identify patterns across channels to inform testing priorities. Prepare weekly performance summaries and flag anomalies or opportunities to the team. Creative & content Create multiple ad copy variants per campaign, tailored to audience segment and funnel stage. Brief designers on new creative visual concepts and iterate based on performance. Plan and produce content offers to support lead gen (guides, case studies, short-form assets). Run fast creative experiments — launch, measure, learn, repeat. What we\'re looking for 1–3 years of hands-on experience in paid media (LinkedIn, Meta, and/or Google), especially in B2B. Can manage multiple campaigns across channels and markets simultaneously — from initial setup through to ongoing optimisation. Comfortable pulling and interpreting campaign data — you can spot an anomaly, form a hypothesis, and know what to test next. Comfortable changing direction fast when data or priorities shift — you find a way forward, you don\'t wait for a new brief. What We Offer Growth and learning: From day one, you\'ll benefit from a structured onboarding program and continuous coaching ensuring you\u2019re always developing. Recharge & Thrive: We care about your well-being and want you to stay energized both inside and outside of work. That\u2019s why you can earn up to 12 extra vacation days each year and enjoy local perks such as gym and massage discounts, along with lunch vouchers, culture and sport benefit, social gatherings and events.