Kreativ Strateg

Sanoma Media Finland’s consumer marketing arm seeks an experienced Creative Strategist to lead a six-person creative team. The candidate should have a strong background in consumer brands and experience in how marketing builds attention and growth for brands. The role is new and aims to strengthen the position of Sanoma’s brands and content in a constantly changing market and environment. The goal is to build more competitive advertising and ensure our brands’ and content’s advertising is more visible and audible in an increasingly fragmented media landscape. The candidate will have experience in making campaigns stand out in a crowded media field and turning attention into results. They should be able to assess why our content is relevant now and what insight can support the entire campaign. They will be able to form a clear picture of how the target audience thinks, what they value and where they encounter the brand. Interest in AI opportunities and integrating them into the team’s daily work is a plus. The role sits within a friendly, approximately twenty-person creative team that produces Sanoma’s consumer-brand and content advertising. You will lead the six-person team as a supervisor, responsible for the team’s capabilities, development and well-being. You are people-oriented, enjoy coaching and developing your team to high performance, and relish change and development of the team. The position is hybrid and requires presence at Sanomatalo about three days a week. You will have opportunities to grow as a professional and shape the future of advertising at Sanoma, with broad training offerings and career progression at a large media group. We foster a culture that values ambition, professionalism and informality, supported by leadership coaching. Responsibilities include Campaign planning leadership: ensuring campaigns for Sanoma’s content products (e.g., TV series, streaming series, radio channels, events, magazines) align with business goals and maximise attention; ensuring campaigns are built on the right idea and serve the target audience; long-term development in creative marketing campaign design; Brand Design team leadership: responsibility for team direction, capability and development; coaching and professional development of team members; bringing AI opportunities into the team’s practices; practical management duties. If you have 5+ years of consumer-brand experience and understand how marketing drives attention in a crowded media landscape, if you see marketing as a driver of growth for brands and business, if you understand target groups beyond traditional demographics, if you interpret market trends and can bring this into the team’s work, if you are interested in entertainment content and journalism, if you are curious about AI-enabled possibilities for creative work and team processes, if you have leadership experience or have shouldered team leadership and development responsibilities, if you can coach and guide the team in the right direction and share a passion for the team’s success, and if you welcome change and want to advance the team’s thinking, we’d love to hear from you. Please apply by 30 August 2026 via the online form. For more information contact Laura Hyvärinen at laura.hyvarinen@sanoma.com or 0408450693 (times: Fri 14 Aug 13-15, Mon 17 Aug 14-15, Fri 21 Aug 13-15). Sanoma Media Finland is Finland’s leading commercial media company, delivering trusted journalism, entertaining content and impactful advertising solutions. We are part of Sanoma and reach nearly all Finns weekly with our media brands and digital services. We value flexibility, growth and an inclusive workplace where everyone can be themselves.