Student Marketing Assistant

Real campaigns, real deadlines and real colleagues who are easy to ask. Join us to shape how B2B buyers find us in the age of AI search. EG Finland is part of EG A/S, which provides market-leading vertical software in the Nordics & UK. Across the Nordics, the marketing function is around 20 people, so you'll be part of a larger Nordic marketing community even while working closely with a small, hands-on local team. As Part of the department Your first quarter will center on a focused, forward-looking project: AI search optimization. Search behavior has genuinely shifted. Google AI Overviews and AI Mode now shape a large share of queries, and tools like ChatGPT, Perplexity, and Copilot have become everyday starting points for B2B research. You'll help us understand how our brand and products are being surfaced (or missed) across these different platforms, each of which pulls from different sources and favors different content structures, and support testing and restructuring content so AI models can parse, trust, and cite it. This sits within a broader, ongoing focus area for us, evolving our marketing processes and ways of working alongside AI, so you'll get a real front-row seat to work that's actively shaping how we operate, not just a one-off task. As our student worker, you support the team's specialists in their day-to-day work. Some tasks recur every week – scheduling social posts, updating web pages, preparing campaign materials – while others follow the campaign calendar. You get real tasks with real deadlines, a proper introduction, and colleagues who are easy to ask. Your task: Research, Create and Amplify Product marketing and AI search optimization - Support research into how our products and content perform in AI-driven search and help test and refine content accordingly. - Keep product sheets, presentations, and sales materials up to date with new features and pricing. - Assist with competitors, market research, and keyword research. Content and social media - Schedule and publish approved posts on our LinkedIn channel and help create simple graphics or short video clips. - Publish articles and update pages in our CMS. - Support light writing and design for ads across social media and search engines. Events and webinars - Help prepare and run webinars: registrations, reminders, technical set-up and follow-up. - Assist with day-of-logistics (e.g. platform setup, run-of-show support). - Support customer events with logistics, materials, and lists. Team support - Support execution of lead generation campaigns across paid, social, webinars, events and website channels. - Support targeted ABM initiatives towards selected key accounts. - Assist with campaign setup and email flows in marketing automation tools. - Assist with proofreading and light translation between Finnish and English. - Other practical tasks as needed. You are the ideal candidate if you - Are currently pursuing a bachelor's or master's degree in marketing, business, communications, or a related field. - Have some prior experience with marketing (internship, coursework, student organization, and personal projects) is a plus. - Have strong learning agility, comfortable picking up new tools and ways of working quickly and asking questions when needed. - Are positive, proactive and genuine interest in B2B marketing and SaaS. - Have good written and spoken English and Finnish. - Are comfortable working with structure and templates, while also bringing your own ideas. - Have basic familiarity with tools such as LinkedIn, email automation (Salesforce) and CMS marketing platforms, and design tools (e.g. Canva) is a bonus. Willingness to learn these is what matters most. - Are able to commit to approximately 15 hours per week, with flexible scheduling around studies. - Are willing to travel occasionally to Tampere and Jyväskylä (e.g. for team meetings, webinar arrangements, events). What's in it for you? - Hands-on experience across the full marketing mix: demand gen, ABM, content, and customer communications in a real, international B2B SaaS environment. - Close mentorship and collaboration with an experienced marketing team, plus exposure to product, sales, and customer success. - Flexible working hours that fit your studies. - A chance to build a strong marketing portfolio with real campaigns and deliverables. Our Values - Lead the Industry - We bring deep industry expertise and help our customers lead their industry. - Make it Happen - We take ownership, move fast and deliver real impact. - Stronger Together - We collaborate across borders with high standards, trust, openness and no politics. We look forward to hearing from you! If you recognize yourself in this profile, we would love to hear from you. For more information before applying, please contact Team Manager Marianne Mäkinen at mmaki@eg.fi. We review applications on an ongoing basis and will hire as soon as we find the right candidate, so please send your CV and a short application in English without delay. All inquiries are handled confidentially. At EG, we build software that makes a difference. Our industry-specific software help people and businesses work smarter every day. From doctors spending more time with patients to builders running safer, more efficient projects. Our software is built by peers from the industry and backed by EG's scale for stability, innovation, and security. If you're ambitious, curious, and take pride in ownership, you'll thrive here. You'll be trusted to grow your skills, shape meaningful solutions, and make an impact together with talented colleagues across borders. Join us in creating software that works for people - not software that makes people work.