Marketing & Growth Director

Join us! We’re always happy to hear from people who are eager to learn and grow, and share our values. Read more about the role and apply. We are looking for a Marketing & Growth Director to lead our international growth marketing agenda and build the outreach and demand generation that puts our people in front of new buyers. About the role Futurice is becoming a more international, AI-led and asset-led company. We want to significantly improve our ability to reach decision-makers in markets where we are not yet well known, and where our marketing and commercial presence is still developing. Your primary focus will be on building traction outside our more established Nordic markets, particularly in DACH, the UK and future growth markets. In the Nordics, we already have strong market recognition and established regional marketing expertise. Your role is to complement that strength by creating scalable approaches, shared capabilities and a coherent international narrative – not to replace or centrally manage established regional marketing. You will set the direction for international growth marketing, own our company-level external narrative, and shift our demand generation up several gears. What you will be measured on is traction: senior conversations opened, opportunity generation and new pipeline, particularly in markets where Futurice is least known. You sit within the client value stream rather than beside it. Regional MDs define their target accounts and ICPs, working closely with their regional business development teams. Your work will help turn those priorities into scalable outreach and demand generation, allowing us to go faster and further in markets where we need to build presence. International experience matters more to us than where you sit. Travel is light, mostly for client events. What You’ll Do Lead the international growth marketing agenda and the global marketing team. Build scalable demand generation and outbound capabilities for new and under-penetrated markets, starting with one and scaling from there. Ensure we stay ahead of the curve as a B2B marketing team in our use of AI tooling, automation and value-compounding systems. Feed the joint pipeline that Regional MDs and Business development teams are building against their target accounts and ICPs. Own the company-level narrative and messaging discipline, while ensuring it can be adapted effectively to different markets. Develop shared marketing capabilities, systems and ways of working that regional teams can draw on. Work in partnership with established regional marketing teams, particularly in the Nordics, while focusing your own attention and resources where additional growth capability is most needed. Help connect marketing across the Nordics, DACH and the UK into a coherent international approach without creating unnecessary centralization. Who We’re Looking For International experience – meaning that you have worked in and led teams operating across several markets. B2B demand generation, growth marketing or account-based marketing at a senior level in professional services. Experience building awareness and pipeline in markets where the company or brand is not yet established. Experience selling into complex environments with long cycles and several decision-makers. Experience building outreach systems – both in terms of people and technology. Comfort being measured on conversations and pipeline instead of reach and impressions. Confidence around senior leaders, including challenging assumptions about what is and is not creating commercial traction. A track record of getting distributed teams and outside partners to work effectively as a unit. Few people will have all of this. Show us what you have built. What success looks like A steady flow of qualified senior conversations is coming from new and under-penetrated markets. We have repeatable ways to establish awareness, relevance and pipeline when entering or developing a market. New, market-relevant offerings are taken to customers with compelling messaging that helps create and win opportunities. Established regional marketing teams retain strong local ownership while benefiting from shared capabilities, systems and a coherent Futurice narrative. Marketing across our markets pulls in the same direction without unnecessary day-to-day central management. Futurice offers you Global Impact – Work with a leading digital consultancy that drives innovation in various industries across Europe Growth & Development – Take ownership of a key role in a fast-growing and agile organization. Culture & Collaboration – Join a team built on trust, transparency, and continuous improvement. Strategic Influence – Shape sales and business development strategy with high autonomy. A benefit package including Sports sponsorship, health and mobility benefits. Choose your laptop from a diverse list and use your company phone for private purposes. A hybrid working model, with colleagues across Germany, the Nordics and the UK. Compensation Your complete compensation package will be discussed in detail during the recruitment process. Our salary model is designed to offer a range of levels based on three factors: skills, responsibilities and impact. We are dedicated to fostering an inclusive and supportive work environment where every employee has the opportunity to thrive and advance in their career and become better versions of themselves.